An integrated design agency has launched a new digital marketing campaign for household cereal brand Quaker Oat So Simple as part of a drive to create awareness and encourage consumers to trial its latest flavours.
Online PR News – 29-October-2010 – – Standout UK has created a dedicated microsite for the healthy breakfast brand under a ‘We Love Winter’ theme (www.whywelovewinter.co.uk/). The interactive digital strategy will seek to engage customers with a competition while promoting the launch of two new seasonal flavours by the brand.
It is the latest project to have been unveiled by Standout UK, which manages the strategy, creative and delivery of a number of brands for Pepsico – the parent company of Quaker Oats.
Dan Barber, managing director of Standout UK, said: “We’re delighted to have created and launched this new digital campaign for Oat So Simple.
“Using the winter theme alongside a competition is a great way of getting even more people involved and engaged with the brand. We hope the campaign can grow virally and drive porridge fans to try the new flavours.”
The campaign objectives will be to publicise the season’s new flavours - Winter Pudding and Honey & Almond while reinforcing the Oat So Simple’s association with the winter season.
The microsite will be used by consumers to discuss the topic ‘why you love Winter’ with the best answers winning weekly prizes which include; a Pride of Britain Hotels break, £200 shopping vouchers for a shopping centre of their choice, a year’s supply of Oat So Simple and ice skating for four people.
It is being promoted in a number of ways including the use of social media with a dedicated Facebook page to advertise the competition and engage with fans daily. In addition, 60,000 postcards featuring the competition and two new flavours are currently being distributed alongside samples of Oat So Simple in 36 nationwide Ted Baker stores.
Over the last 12 months, Standout UK has won a number of contracts with household names such as the UK's number one healthier snack brand Snack-a-Jacks’ and luxury chocolate maker Lindt.
Its client list now include a number of household names including Scott’s Porage Oats, Copella Fruit Juices, Monster Munch, PepsiCo and Triumph International on a whole range of design and marketing campaigns.
Last month, it helped launch the first direct online store for household lingerie brand Triumph International.
The Quaker Oat So Simple winter campaign can be found on