Fulfilling a customer’s needs should be a business’s first priority when creating or revamping its website, according to experts at a leading New York City website design firm.
Online PR News – 28-September-2009 – New York, New york – “Having a web presence is a must for every business these days,” says Peter Crisafi, Vice President of dzine it, Inc., (http://www.dzineit.net) a Manhattan website design and development firm, “but just having a web presence isn’t enough. Businesses need a quality online presence if they are to succeed against competitors.”
According to Crisafi, the best way to ensure such a presence is for businesses to set up their websites with the customer in mind.
“While the look of your website is important, functionality is imperative,” says Crisafi. “A website should look professional, but should also be easy to navigate.”
Crisafi warns of being heavy handed with details and clutter. He suggests not overloading visitors with too much information. Instead, he says give them the option of learning more about your product or service through their own exploration of a well-organized and categorized website.
“Give visitors the option of clicking for more detailed information, but don't force it down their throats,” says Crisafi. “You want to entice your customers so that they want to know more about your products and services.”
Another way to avoid turning off potential customers is by keeping forms simple and concise.
“In short, a business website should be built around customer convenience,” says Crisafi. “This can be achieved through clear, concise text, relevant graphics, and ease of use.”
Established in 2003, dzine it, inc. is a leader in Custom website development, web programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit www.dzineit.net.
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