Searchers Comments: When Google Customers Become Guinea Pigs
10/28/2010

Google's own AdWords support forums have been buzzing with discontent as members have been posting confused queries about their Quality Scores.

Online PR News – 28-October-2010 – – Google's own AdWords support forums have been buzzing with discontent as members have been posting confused queries about their Quality Scores.

Either by accident or on purpose - and we don't believe the Google is in the business of making too many accidents - and without warning, potentially thousands of Google's AdWords customers have had their precious Quality Scores slashed.

Let's repeat that in a different way: businesses awoke this morning to find carefully cultivated reputations have been dissected, ripped apart, halved in many cases), made to be worth only 50% (or less in some cases) than what they were worth 24 hours previously.

This potentially has disastrous implications for companies using the service.
Searchers operations director Israr Sarwar said: "Some might be small businesses on a tight budget, who can't afford the increase in their pay-per-click that a plummeting Quality Score engenders.

"We'll watch with interest to see if the issue is resolved to people's satisfaction. This just seemed to happen overnight, and we hope it's just an experiment gone wrong - but proving costly in the extreme for some British businesses."

He added that it made financial sense for companies with pay per click (PPC) AdWords accounts not to risk their budgets like this.

"It makes good business sense not to put all your investment in one supplier - but this is what many people do. It can have a huge impact and potentially lose firms money when said supplier decides to change the rules without warning. It can threaten an entire company's profits.

"By all means, British businesses should advertise with Google - but they should also invest in a Searchers advertising campaign."

Searchers advertising system, Tundra, delivers internet adverts quickly, accurately and has a fixed click cost - no PPC.

This means businesses are assured consistent delivery of the service and can plan their internet marketing into the mid- and long-term, rather than frenetically budgeting from day to day.

In addition, it costs a fraction of the price of a Google advertising campaign and yet still reaps fantastic quality click-through results.

Searchers is a Reach Global company. This news release was issued by Reach Global Ltd on behalf of Searchers. For further information contact the press office on 01254 304045 or see http://www.searchers.co.uk and http://www.rgg.co.uk.