financialfootprint, LLC announced today the public launch of their online-based service for personal finance education. Designed specifically for young adults, financialfootprint provides education and guidance about personal finance issues ranging from student loan options to credit card basics.
Online PR News – 28-October-2010 – – EAST STROUDSBURG, Pa.—financialfootprint, LLC announced today the public launch of their online-based service for personal finance education. Designed specifically for young adults, financialfootprint provides education and guidance about personal finance issues ranging from student loan options to credit card basics. Using real-time online interaction, young adults are paired with a personal finance expert of their choice to answer financial questions and guide them towards financial solutions. financialfootprint is now available for individual use through their website and through relationships financialfootprint establishes with academic partners.
With more young adults facing the realities of a difficult economy, financialfootprint believes the need for quality financial education is higher than ever.
“There is a real desire for financial education among young adults,” says co-founder Dave Kittredge. A parent of two college-aged children and former senior executive at Lincoln Financial Group, Kittredge co-founded financialfootprint with David Ng in 2009 to provide a much-needed service to a group often overlooked by the financial industry.
Kittredge comments, “Our research showed that of the 320 young adults surveyed, nearly 75% stated that they would pay for professional support to help them plan for their financial future. There are not many places they can go to receive support to help them plan for their financial future. We think a service like ours gives college students and young working adults the knowledge base and confidence to make sound financial decisions on their own. ”
According to Western Union’s 2010 Money Mindset Index Survey, more than one third of young adults say that their financial situation has worsened in the last six months. The 2010 Harris Interactive Survey states that 43% of young adults strongly agreed that they could benefit from advice and answers to everyday financial questions from a professional.
To address these growing concerns and increase financial literacy among their students, Bentley University (Waltham, MA) and Misericordia University (Dallas, PA) are the first colleges to take advantage of financialfootprint’s services. Their partnerships expand student financial education beyond the traditional classroom and seminar setting, integrating personalized help with current technology to provide students with multiple avenues for learning. Students can meet with financialfootprint’s Personal Finance Guides via phone or video chat to discuss their finances, but they can also use any of financialfootprint’s learning tools, from budgeting apps to stop-motion videos. financialfootprint is working with universities to tailor this service to the needs of their students via: freshman first year programs, support for seniors, offerings for student athletes and young alumni engagement.
“With financialfootprint, we continuously strive to build an education and guidance model that’s affordable, personalized and, most importantly, honest in its intent and approach,” said co-founder Dave Ng. Ng, himself a young adult, entered the financial services world after college and quickly realized the difficulty in seeking financial help without being pitched a financial product. For Ng, an important aspect of financialfootprint’s business model is the fact that the company will not sell or promote any specific financial product.
“When it comes to financial help and management, nothing beats talking to an expert,” said Ng, “By removing the aspects of product sales and commissions from a traditional financial advisory model, we are creating a new type of education service that we think will provide tremendous value to young adults.”
financialfootprint offers personal financial solutions and education tailored for young adults via a one-on-one guidance service. Using video chat, online chat, phone, and other media, a professionally trained Personal Finance Guide meets with clients on an individual basis, working around their schedules to offer quality and personalized financial guidance. More information is available at www.financialfootprint.com, or please contact David Ng at 570.422.7979 or David.Ng@financialfootprint.com.