Car Dealership Websites Platform by Higher Gear Group is MI Auto Times CFI Award Winner

MI Auto Times covered the 9th Digital Dealers Conference to determine if there is any consumer-friendly software worthy of our CFI award. The Higher Gear Group’s EZ Web product was awarded the winner.

Online PR News – 28-October-2010 – – DETROIT, Mich. – Car dealership websites are one of the top three web-based resources people use when shopping for a car online. As a whole, the Internet is used by more than 77 percent of consumers when purchasing a new vehicle.

For those reasons MI Auto Times covered the 9th Digital Dealers Conference to learn what technology is available to make it easy for auto-buying consumers to shop online and which company is most worthy of the Consumer-Friendly Innovator award.

Out of the more than 80 vendors attending, Higher Gear Group was the winner of the CFI award.

“At Higher Gear our development focus has always been and will continue to be on developing easy to use software that simplifies the buying process for the consumers our dealerships are trying to reach,” said Vice President of Product Development Josh Schofer. “That focus is not only evident in our new product offerings like EZ Web but also in our CRM that has been the industry leader for so many years.”
The Higher Gear Group EZ Web platform is easy for consumers to navigate. The all-in-one system provides car buyers with many informative resources all offered on one website.

Through EZ Web, car buyers can search car dealership websites by monthly payment including lease payment and finance payment on both new and used cars. There are also detailed, non-sales-pitch new car videos, accurate vehicle reviews, and vehicle comparison tools offering side-by-side views of vehicles. All of these resources are easy to find making Higher Gear Group’s EZ Web easy for consumers to navigate and get the information they need and want.

Since 46 percent of used-car buyers use the Internet to find vehicles, consumers will greatly benefit from Higher Gear Group’s EZ Web used car videos that discuss the actual options featured in an individual used car listed for sale, as opposed to generic information.

EZ Web helps consumers stay connected with their innovative social media integration with websites such as Facebook and their mobile applications allowing consumers to maintain and service their vehicles, and monitor promotions and inventory.

“Our clients want to provide their customers with an easy-to-use online car sales experience allowing them to shop by payment, which is consistent with the way they buy a car,” said Jeff White, Higher Gear Group Vice President of Sales. “EZ web, our car dealership websites solution was designed for that purpose.”

For ease of use, ability to shop by payment type, seamless integration of mobile apps and helpful consumer information to educate car buyers in their decisions, EZ Web is the obvious choice for the CFI award.

For more information about the MI Auto Times CFI award winner and complete details of data sources used for statistical information, visit

MI Auto Times covers all Michigan automotive news all the time.

Higher Gear Group delivers EZ to use, factory compliant, search optimized, lead generating, custom websites that are fully integrated in one powerful system.