One More Round Clothing Signs Professional Fighter Jake Shields To Represent The Brand in UFC 121.
Online PR News – 23-October-2010 – – Los Angeles, CA - One More Round, a southern California-based lifestyle clothing company active in the sport of mixed martial arts, baseball and other professional sports, has announced the
signing of Bay Area native, and UFC Fighter, Jake Shields to their roster of athletes representing the brand.
Shields joins Hall Of Famer Matt Hughes and other professional fighters, athletes, musicians, and more to wear One More Round clothing, which is designed to reflect the company’s
inspirational brand message. One More Round celebrates an individual's desire to achieve their very best performance in whatever discipline they choose. It is a particularly timely message of
positivity, none so more reflected in San Francisco Giant’s closing pitcher Brain Wilson and his flashing of the brand’s trademark arms crossed, fists closed, one finger salute in tribute of his
father. Wilson recently closed out the Atlanta Braves to advance to the NLCS with Philadelphia, which started Saturday October 16 with another Wilson save. The star pitcher has been a
supporter of the brand since its inception.
Shields, who resides in San Francisco just across the street from Giants ballpark, is the latest in a long line of professional fighters the company has endorsed and sponsored. “Signing Jake to
wear our clothing as he walks in for his next fight (Anaheim October 23rd) was an easy decision," says One More Round’s marketing chief Jim Baltutis. "Jake represents the exact person who
not only inspires our brand, but who wears it day in and night out. He’s the perfect mix of who we envisioned wearing One More Round now, and into the future. Plus, he’s one heck of a fighter,
and we’re keeping our track record intact with sponsoring only the best and most influential athletes.”
And “the fight” is what inspires the One More Round walk-out tee that Shields will wear as he walks into battle in Anaheim California on October 23. It is a shallow v-neck, spray-washed and
printed with the brand's iconic name splayed across the chest. The corner men will wear a companion crew-neck tee with a specific visual shout-out to the Flying Tigers, who were hired to
defend China during the early years of WWII. That tee has some deeper meaning to Shields as well, as his maternal grandfather was a member of the Army Air Corp, which became the US Air
Force, and his mom's uncle was a member elite Flying Tigers division. It was a revelation uncovered as One More Round presented the idea for the tee’s to Shield’s management. Says Jake,
“It’s a cool way to honor my mothers Dad, and her uncle and their legacy. Uncle Harry came back from China when the US was attacked, and he and my grandfather both joined the Army Air
Corp, before there was an Air Force, so I will be proud to wear the inspirational shirt and take the fight One More Round.