President of North America’s largest family owned manufacturer of certified organic foods talks about his involvement with the Non-GMO Project.
Online PR News – 21-October-2010 – – New York— Michael J. Potter is the President and Chairman of Eden Foods, Inc., which is the largest privately owned company in North America that produces high quality certified organic foods. Eden is the oldest natural and organic food company in North America and the largest independent manufacturer of dry grocery organic foods. Eden Foods was selected as the best food company in the world and the third best company overall by The Better World Shopping Guide. Mr. Potter is currently involved in the founding of the Non-GMO Project serving as a director, refining procedures for Non-GMO compliance and certification. Eden banned genetically engineered and irradiated food by 1993. Eden Foods, also known as Eden Organics has set the standard for manufacturers of high quality certified organic foods. Mr. Potter is an active board member of the Non-GMO Project.
The Non-GMO Project is a non-profit organization, created by leaders representing all sectors of the organic and natural products industry in the U.S. and Canada, to offer consumers a consistent non-GMO choice for organic and natural products that are produced without genetic engineering or recombinant DNA technologies.
The Project began as an initiative of independent natural foods retailers who were interested in providing their customers with more information regarding the GMO risk of their products. As the Project evolved, it became clear that in order for the initial vision of standardized labeling to be possible, a 3rd party verification program was needed that would identify products compliant with a uniform, consensus-based definition of non-GMO. With the help of technical consultants Food Chain Global Advisors, and fueled by the passion of a dynamic array of industry leaders, the Non-GMO Project has successfully created a collaborative non-GMO verification program that began enrolling products in the fall of 2008. Working at every level of the supply chain, all the way back to the seeds, the Project’s role is to inspire and ensure viable non-GMO alternatives long into the future.
Mr. Potter, will be the featured guest on The Organic View Radio Show with host, June Stoyer on Thursday, October 21, 2010, at 12 p.m. Eastern Standard Time. The exclusive interview will explore Mr. Potter’s involvement as a board member of the Non-GMO project which is a non-profit collaboration of manufacturers, retailers, processors, distributors, farmers, seed companies and consumers.Callers are welcome to join the conversation during the show by calling (917) 932-1068. The live, Internet talk-radio show will stream from the host page at blogtalkradio.com/theorganicview.
“It is ironic that in America, you are innocent until proven guilty but with our food, it has come to the point where the consumer is concluding that products are “guilty” of being everything but organic until it has passed a certification process,” said June Stoyer, host of the program.
An archive will be available at the same link immediately following the show or listeners can subscribe to the archives via the RSS feed located on the host page. Listeners can also go to Blogtalkradio.com/theorganicview.rss or download the podcast on iTunes. Read more about the host and the discussion on The Organic View’s website at TheOrganicView.com. ###