S P Jain Global launches Career Focused Full Time Program In Digital Marketing

The Digital Marketing program makes use of an innovative “Discontinuous Learning” approach that combines in-class learning and mentorship training.

Online PR News – 01-August-2016 – Mumbai / Maharashtra – Global Entertainment and Media Outlook 2013-2017 Report by PwC predicts Digital Advertising Market to reach USD 185.4 billion worldwide by 2017— an astounding 29% share of the total global advertising market with a growth rate of over 13%. In the next five years, the industry is expected to surpass all forms of marketing, only to be television’s biggest competitor. Individuals with a flair for marketing and a drive to understand communication strategy will find themselves to be at the forefront of this on-going “digital revolution”, says Dr Raja Roy Choudhury, Director (Professional Programs) and leading the Professional PG Program in Digital Marketing & Metrics (DMM) at S P Jain School of Global Management, Mumbai.

S P Jain School of Global Management is a leading B School in the world rated amongst the top ten by Forbes for offering global management education.

S P Jain's Digital Marketing And Metrics Program is a 6-month long certificate course is designed to develop modern marketing practitioners who are able to apply the latest digital media technologies and strategies to improve business and personal brand. It offers professional training, enabling students to sense how digital technologies create or enable new business models, reshape the economy and the way businesses operate. Subsequently, the course also familiarises students with the concept of digital ecosystems and strategies, and trends in various industry verticals.

Key Features Of The Program

• Rethink how marketing is evolving in the digital age
• Understand the role of digital marketing plays in a sustainable business strategy
• Study how digital marketing fits with companies’ overall marketing strategies
• Learn to develop, implement, and evaluate digital media plans
• Explore major tools and channels of digital marketing: online ads, paid and organic search, paid and organic social media engagement, content development & inbound marketing
• Uncover opportunities for connecting with new markets, industries, and countries
• Assess the economic impact of various social and digital strategies

The program aims to bridge the gap between theoretical knowledge and practical application of Digital Marketing. The program is shaped in the form of a Capstone Project, with an extensive focus on simulated learning and real-time execution. Dynamic case studies, classroom discussions, projects and in-depth industry analyses strengthen the participant’s ability to harness online resources and develop strategies to maximise marketing efforts.

The program is slated for a September, 2016 launch and boasts of marquee faculty with academic and practitioners rigour from USA, UK and India. According to Dr Roy Choudhury, the program has generated tremendous response from the industry and leading companies and professional agencies & consulting firms are coming forward to assist in mentorship, internships and placements.

For more information, please visit https://www.spjain.org