YAKKAY Helmets Carried by The Bicycle Muse to Appear at the San Francisco Bike Expo

YAKKAY helmets, which combine safety with style, will be showcased and sold by The Bicycle Muse at the San Francisco Bike Expo in November

Online PR News – 21-October-2010 – – SAN FRANCISCO, CA – October 20, 2010 – The Bicycle Muse is pleased to announce it will be showcasing YAKKAY helmets at the 2010 San Francisco Bike Expo. The YAKKAY Helmet is a unique type of bicycle helmet that includes a protective helmet base with interchangeable, stylish hat covers. Cycling enthusiasts can also try on and purchase YAKKAY helmets from The Bicycle Muse at this event.

With the YAKKAY helmet, you can say goodbye to the days when protecting your head meant sacrificing your personal style with a geeky, unflattering helmet. YAKKAY helmets are sleek and comfortable with a sophisticated urban vibe, and you can change the cover to match your outfit and your mood! Plus, foam pads allow cyclists to adjust the sizing in order to ensure a safe, secure fit. The Bicycle Muse offers several YAKKAY helmet styles, including the Paris YAKKAY helmet (cap style cover) and the Tokyo YAKKAY helmet (trilby style cover).

The San Francisco Bike Expo, which is produced by local bike companies, will take place on November 6, 2010 at the Cow Palace in San Francisco/Daly City, CA. Over 6,000 people are expected to attend this event, which will bring together cycling enthusiasts, commuters, racers, and teams, as well as cycling advocacy groups, bike shop owners, and bicycle manufacturers. The Pedal Savvy Fashion Show will be one of the main events at the Expo. This cutting edge bicycle fashion show will feature the latest in stylish, functional cycling apparel and accessories, including YAKKAY helmets.

San Francisco Bike Expo and Pedal Savvy Fashion Show attendees will also get a sneak peek at a new Bicycle Muse product for Spring 2011, the Vintage Box Bag. Made in England and is inspired by founder Caz Nicklin’s love of the classically vintage bike accessories of the 60’s and 70’s, the Vintage Box Bag will be The Bicycle Muse’s first branded product. With its charming plaid exterior and white trim, the Vintage Box Bag attaches to the rear of the bicycle and is perfect for transporting groceries, a purse, or a picnic lunch!

The Bicycle Muse offers a great selection of stylish bicycle helmets, bags, panniers, clothing, and vintage style accessories for cycling fashionistas. Visit http://www.thebicyclemuse.com to browse their full line of bicycle fashion products. More information about the San Francisco Bike Expo can be found at http://sfbikeexpo.com.

About The Bicycle Muse
The Bicycle Muse launched in May 2010 to cater to stylish bicyclists in the United States, following up on the success of its UK-based sister company Cyclechic Ltd. Founder Caz Nicklin, a London resident, began selling cycling accessories in order to promote cycling as a desirable lifestyle choice and encourage more women to take up cycling as a mode of transportation. Created for women who are dissatisfied with the masculine or geeky styles often associated with cycling, the Bicycle Muse offers a wide range of fun accessories to keep you cycling in style! Learn more at http://www.thebicyclemuse.com.

For additional information, please contact Asia Thompson at asiat@lotus823.com.

Asia Thompson
Account Executive
Tel: 888.691.3883
Cell: 732-948-9932
Email: asiat@lotus823.com