Branded shirt, inc launches custom fit shirts for men
07/21/2016

Branded shirt, inc, announced the launch of their flagship product, Fully customized shirts yesterday. These shirts can be customized depending on the usage.

Online PR News – 21-July-2016 – London/ Bloomsbury – Branded shirts, inc has secured a department store exclusive with the launch of London designer fashion label TOME. An exciting addition to the Branded Shirts' stable of British and international designer brands, TOME is widely renowned for its highly wearable, sculptural pieces that lend a desirability to everyday dressing.

Ryan Lobo and Ramon Martin, the designers behind Tome, first met at the University of Technology in Sydney in 1998 and formed a close bond from the start. Both went on to successful careers in fashion, Martin designed for fashion brands including Alberta Ferretti, Jean Paul Gaultier and Derek Lam, and Lobo as a buyer and leading stylist.

Afte thirteen years working independently, Lobo and Martin decided that the time was right for both to launch a label together, and TOME was born in 2010 from a small studio on the Lower East Side of Manhattan.

It wasn’t long before TOME gained a loyal following and industry recognition. Last year the label was announced as a finalist for the Council of Fashion Designers America (CFDA)/Vogue Fashion Fund, one of the industry’s most prestigious prizes for up-and-coming designers. Such
acknowledgment from the CFDA has led to the TOME designers forming a personal relationship with Anna Wintour, the venerated editor of US Vogue, who visited their studio in New York to view the new collection.

Branded shirt's General Manager of Men’s Fashion, Alicia William, is excited to attract one of world’s most sought after fashion labels to London:
“Launching TOME is a major coup for us coming into the new season.TOME’s signature style of crisp, elegant pieces have an easy wearability, yet are always highly desirable and fashion-forward. Ryan and Ramon’s use of beautiful fabrications paired with their contemporary take on
tailoring, results in a very sophisticated approach to everyday dressing.”

TOME is a welcome addition to the Branded Shirt's portfolio of Australian and international brands, and will join other esteemed labels including Maticevski, Aurelio Costarella, Ellery, Peter Pilotto, Giambattista Valli, Vionnet, MQ by Alexander McQueen, Kenzo, Vanessa Bruno, Sonia by Sonia Rykiel, Isabel Marant, and Moschino Cheap & Chic.

In announcing the launch, Ryan Lobo, adds: ‘We have very fond childhood memories of shopping at with our mothers, so it’s a thrill now that we will be stocked at the online store alongside so many wonderful London and international fashion brands. Branded Shirts has really embraced our collection, and it’s great that our pieces will be able to be seen by a broader audience that comes with being stocked at a major online department store.”

TOME will officially launch at the Branded Shirts Fashion Launch in London on Thursday 21st July, 2016. From early August, TOME will be available in www.brandedshirts.co and will be priced from $50.