Ameyo enables structured contact campaigns for market awareness, fund raising and market research objectives of Greenpeace NGO.
Online PR News – 19-October-2010 – – Greenpeace is an international NGO working towards the protection and conservation of the environment. The organization is funded entirely by contributions from individual supporters and foundation grants. For the same, they have a dedicated unit that establishes contact with the supporters to carry out fund raising campaigns and also undertake market awareness campaigns about environmental issues on an international scale. Ameyo, the award-winning contact center solution from Drishti-Soft is the technology powering this unit.
Talking about the solution, Binu Jacob, Supporter Services Manager, Greenpeace India, says, "We are a campaigning organization working to solve environmental problems. Our telecalling center plays an important role in persuading people to join us. We needed a solution that could automate our manual calling and support the frequent process changes we have to make. Ameyo meets these requirements efficiently. Thanks to its ability to generate and maintain detailed call logs, we've been able to analyze and optimize our processes better. Automatically scheduled follow up calls are one of several useful additional features. The solution has definitely helped us reach out to more people."
The business problem of Greenpeace is similar to any self-funded NGO in today's competitive environment. The goal of an NGO is usually to fight for a cause - social or environmental. And to support them in their mission, they gather funders and associates. For this, a targeted market awareness and persistent contact activities are to be implemented. A comprehensive solution like Ameyo provides in-built capabilities including predictive dialing, CRM, Database, Voice Logger, Reporting, QM and Analytics that empowers enterprises like NGO to become more agile and adaptable.
Besides maximizing contacts with prospective funders, Ameyo also gives them flexibility to configure innovative contact strategies based on the campaigning issue in-hand. Ameyo's CRM and database applications support & complement the frequently changing contact environment of the NGO. By integrating SMS/ Email facilities with their contact center operations, Greenpeace can also increase touch points with their associate base. The reporting and quality monitoring modules of Ameyo enable granular analysis of the operations thereby helping in informed decision making. With a powerful solution like Ameyo, an enterprise can define differentiators even in a highly competitive environment.
Greenpeace is an international non-governmental organization for the protection and conservation of the environment. It utilizes direct action, lobbying and research to achieve its goals. Greenpeace has a worldwide presence with national and regional offices in over 40 countries, which are affiliated to the Amsterdam-based Greenpeace International. The global organization receives its income through the individual contributions of an estimated 3 million financial supporters.
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