@runnersmagazine is publishing stories of 22 runners from 8 nations; in their own words.
Online PR News – 16-June-2016 – Los Angeles, California – Instagram and its reach is undeniably the best in all of social media and runners were already trying to document their journeys on Instagram. “Why not find a better way to do it?” Is the question that led to the Instagram campaign launched by @runnersmagazine
“This account though in its infancy, can be best described as a place where runners speak their
heart. All runners have exciting stories to tell. To discover, reach out and inspire people is our aim.” says P Asish, one of the two founders who run this account.
The injuries, the preparation, the journey, and the triumph is common in the life of an athlete. But inspiring people through their stories is a more complex challenge to execute; especially when you depend on novel narrations.
“No editing, no journalistic feel; the emotions conjure enough excitement for
the story. We have been successfully attracting runners in a way they love.”
Last month @runnersmagazine started reaching out to runners from around the world to share their stories. The result is a series of 22 stories to be published in 22 days (starting June 12, 2016).
“These stories reflect the diversity of the running community in the best possible way: from middle school kids to people in their 40s; from 8 nations(United States ,England ,China,Norway,Denmark,Finland,Canada and Russia) and various professions(including a 2016 Olympics participant). Working moms, obesity
fighters ,a junior Olympian, and several state champions have submitted to the cause.”
The decision to publish stories without editing is risky move. The founders, it seems are willing to gamble the future of their account on their belief. But Asish seems hopeful that this approach will help them build a strong community."We don't like the idea of editing original content.The ingenuity is what sets us apart from the other running pages out there. "