Directed by Chilly-O, the new video is a slick, stunningly shot journey through the charismatic new track
Online PR News – 12-June-2016 – New York City – Marcel Alexander , known to many as Mr. LiveLifeLite, is releasing the official music video for his latest studio endeavor, a single entitled ' Lay Up ,' produced by MTF MOB. Directed by Chilly-O, the new video is a slick, stunningly shot journey through the charismatic new track.
'Lay Up' explores the ups and downs of a modern relationship. The suave new song continues to concrete Marcel Alexander's relevance as a contemporary performer with an elegant handle on pop music and songwriting. Alexander uses sophisticated beats combined with tactful reverb and auto-tune to achieve remarkably unique soundscapes chock-full of soul and passion.
'Lay Up' is a labor of love, and one fueled by it, too. In collaboration with the director Chilly-O, Alexander's new video navigates the waters of an ardent relationship. The track is infused with an eclectic palette of influence, drawing inspiration from R&B, soul, hip hop, and pop to create a fresh new experience.
Alexander's brand, the Life Life Lite mantra, is charged by his ambition to express himself in a society that doesn't understand him. "We aren't ourselves until we fully commit to our passions," he says. "We only have this one chance to live the best way we know how. Let's keep it lite."
Alexander is exploding through the independent scene with an increasingly impressive resume. He's worked with the likes of Fade Majah (Rihanna, FOX's 'Empire) and Kip Hilson, (Young Thug, T.I. ) and the list of accolades continues to grow.
To keep up to date with Marcel Alexander, follow him on his official website and social networks.