Bottle Rocket becomes a member of the VR/AR Association

Both the VR/AR Association and Bottle Rocket are dedicated to accelerating the growth in the VR AR industry.

Online PR News – 12-June-2016 – New York – June 13, 2016

New York, NY - The VR/AR Association (The VRARA) is pleased to announce that Bottle Rocket has become its newest member.

Both the VR/AR Association and Bottle Rocket are dedicated to accelerating the growth in the virtual reality and augmented reality industry. As a member, Bottle Rocket will participate in the Association's initiatives by which Bottle Rocket will work with brands on their VR AR development.

““VR & AR are in a similar place the iPhone was when it first launched. We are discovering uncharted territory in engagement and an infinite canvas for UX exploration. Barriers for entry are being removed at a rapid rate for both businesses and consumers and Bottle Rocket looks to provide unique solutions that drive engagement across both.” said Matt Johnson, EVP of Innovation at Bottle Rocket.

“Bottle Rocket is on the cutting-edge of VR and AR for top brands in the industry,” said Kris Kolo, VRARA President, NYC Chapter. “We look forward to working closely with Bottle Rocket and the industry on solutions and market development.”

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About the VR/AR Association

The VR/AR Association (The VRARA) is an international organization designed to foster collaboration between innovative companies and people in the virtual reality and augmented
reality ecosystem that accelerates growth, fosters research and education, helps develop
industry standards, connects member organizations and promotes the services of member companies.

About Bottle Rocket

Bottle Rocket is an award-winning mobile strategy, design, and development company that provides industry-leading innovation and value-driven experiences for the world’s top brands such as NBCUniversal, Coca-Cola, Starwood Hotels & Resorts, PetSmart and Mary Kay. Since 2008 Bottle Rocket has built 250+ applications and experiences for iPhone, iPad, Android, streaming devices, wearables, and VR. Bottle Rocket, a subsidiary of OgilvyOne, is part of WPP, the world’s largest advertising and marketing services company made up of 150 different companies around the world including companies like Ogilvy & Mather, Young & Rubicam, JWT, Grey, Wunderman, and AKQA.

Kris Kolo