Windows Phones “May Herald a Change in Mobile Search”: HP Group SEO

SEO Experts at HP Group give their verdict on the impact of Windows Phone on Mobile Search.

Online PR News – 15-October-2010 – – A key figure within HP Group SEO has stated the launch of Windows Phones “May Herald a Change in Mobile Search” as Microsoft prepares to take Android and Apple smartphones head on. The new phone attempts to move away from the Apple app-focussed approach, moving instead towards a high-speed interaction with work and fun.

The HP Group source commented: “The use of ‘Live Tiles’ is an interesting and brave attempt to provide an alternative to the application-based devices of Android and Apple. As far as mobile search is concerned, a lot hinges on the success of this product. Microsoft is keen to make in-roads into Google’s iron-like grip on this increasingly important aspect of search.”

The source continued: “Like Android, Windows Phones will have a dedicated hardware search button which will bring up the Bing search engine. If people start to buy these phones in large numbers, it could really give the search engine a boost. Many would argue that only a manoeuvre on this scale would allow Bing and thus Microsoft to force entry into mobile search.”

HP Group is an integrated internet marketing agency based in Essex, UK. As well as being one of the UK’s most successful and trusted SEO firms, HP Group also have a huge depth of experience in Pay Per Click, Conversion Rate Optimisation, web development and copywriting services. It is one of only 6 UK firms to become Official Google Website Optimizer Partners. Their 200 strong client base includes Virgin Wines, Budget car rental and Hoseasons.

For more information about HP Group SEO and to find out more about the optimisation services offered, visit, or call 01206 544677.

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