SinoTech Group Adds New European Client to it’s Roster
10/15/2010

SinoTech Group Adds New European Client to it’s Roster

Online PR News – 15-October-2010 – – BEIJING, China; 14th October 2010 – Global Blue, the world's leader in Tax Refund services, announced the appointment of SinoTech Group as their digital marketing partner responsible for providing all digital marketing strategy and execution services in China.

Under their agreement, SinoTech Group will put in place all the digital elements necessary in building Global Blue’s Brand in the Chinese marketplace; leveraging such services as Search Marketing, Affiliate Marketing and Social Media Marketing. Further, the agreement provides for GB to access SinoTech’s sophisticated social media analytics platform (SinoBuzz) to gain insights about the perceptions of the Global Blue brand and a greater understanding of what’s happening with their competitors on social media sites.

Global Blue’s Digital Manager, Eamonn Leacy said, “We are pleased to appoint SinoTech Group. We believe that with their leading edge in digital marketing and their deep local market knowledge, SinoTech is the most suitable partner to help us build a strong online presence in China. Their technology roots and fundamental belief in taking a data driven approach to online marketing was key for us in appointing them.”

“Global Blue has traditionally focused on retailers globally. With the imminent launch of the new Global Blue site our focus is turning to communicating to the international traveller. Our aim is to become the natural destination for international travelers looking for destination information with a specific focus on Shopping.” Eamonn added.

“We are very excited to work with Global Blue. Given that they are the longest established VAT refund operators and provide the most comprehensive services of its kind, it was a great honor to be able to bring them into our stable of clients.” said Dr. Mathew McDougall, CEO of SinoTech Group.
Notes for editors
1. About SinoTech Group
SinoTech Group is a technology orientated, performance-based digital marketing company. Founded in Beijing, China in early 2007, it has successfully expanded its business to become one of the largest independent digital marketing companies in China, offering an integrated digital marketing portfolio encompassing: affiliate marketing, social media marketing, search management, and technology to manage across all your multi-channel digital marketing activities. Visit http://www.sinotechgroup.com.cn
For further information
Please contact:
Fay Xie
Communication Manager
SinoTech Group
Tel: +86 10 6561 5818
E-mail: fay.xie@sinotechgroup.com.cn

2. About Global Blue
Global Blue is the world’s leader in Tax Refund services. Global Blue works with over 270,000 of the world’s favorite retailers, shopping brands and hotels in over 40 countries and serves in excess of 38,000 travelers every day. Global Blue has also used its technical and financial expertise to pioneer dynamic currency conversion. Currency Choice allows international customers to pay in their card billing currency at the point of sale.

For further information
Please contact:
Yuan Fang
Global Blue China Editor
Global Blue
Email: yfang@global-blue.com