Free Website Optimization Tips and Techniques For Google, Yahoo and Bing
10/15/2010

SEO Internet marketing agency dedicates page on their website for providing free website optimization tips and techniques for Google Caffeine, Yahoo and Bing.

Online PR News – 15-October-2010 – – SEO Internet marketing agency has dedicated a page on their website to provide free tips and techniques for optimizing a website for higher conversions and better ranking on Google, Yahoo and Bing. Including Google Caffeine's Instant Predictive search user option. Each of these techniques, when properly applied, have demonstrated success in increasing page rank and visitor conversions based on client results and case studies.

The following sample tips are being provided by Irbtrax SEO Internet marketing and are matched to five key ranking and conversion factors based on Google Caffeine research. According to Irbtrax founder Scott Moir- "Whether you're optimizing a website or creating an Internet marketing strategy, to gain optimal results it helps to understand the concepts of relevancy, authority, sufficiency, accuracy and efficiency." Based on this information the Irbtrax founder highlights the following tips and techniques:

- Include clear and concise content that answers the questions first time visitors are known to ask. Questions such as what a company does and how it does it better. This information should be incorporated in the website's landing page. The failure to address these key questions can cause visitors to exit and seek their answers from the competition.

- Update key website content as often as possible. Updated content reflects a site that's active. If a site has a highly visible Blog and the last entry is two months old it will appear as if the business is being neglected. A neglected website does not yield a good first impression. Additionally search trends change so it's important to monitor them and change content to capitalize on this. This can help prevent potential new business from visiting the competition if they don't find the answers their searching for.

- Optimize the site's Meta Title and Description Tags (MTDT) using the most important keywords in a manner that doesn't read like keyword 'stuffing'. Clear, concise, and informative Meta Tags that are consistent with the content contained on the site have shown to help produce higher page rank and better click-through rates.

- Check navigation choices and make sure they are labeled clearly and easy to locate. A visitor should always be able to find their way 'home' and each key page should be accessible without the visitor using a site map.

To read an article that outlines free Search Engine Optimization techniques visit:

http://www.onlineprnews.com/news/67015-1286470263-free-search-engine-optimization-techniques-and-tips-for-google-caffeine-case-studies.html

According to the Irbtrax founder "Websites optimized for long tail keywords are finding success under the Google Caffeine algorithm and infrastructure revisions including Instant Predictive search."

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About: Irbtrax provides results oriented Search Engine Optimization, Internet marketing, website optimization and 'real time' keyword market research for businesses seeking a competitive advantage.

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