ASICS Tiger lifestyle shoe brand has entered the Indian market with the Spring Summer collection and are available exclusively on Jabong.

Online PR News – 03-May-2016 – Gurgaon – INDIA- APRIL, FRIDAY 29, 2016 – Iconic sports lifestyle brand ASICS Tiger will now be available in India, via e-commerce platform, for both men and women, a total of approximately 55 shoe models, from the Spring Summer 2016 collection will be introduced on the website starting from April 30th, 2016 and retail prices will range from Rs. 5999 to Rs. 12499.
Rajat Khurana, Director for ASICS India said, “Announcing ASICS Tiger in India is a mark of great accomplishment for our team, and we are excited to present a range of high quality footwear to the street fashion-savvy market in India. ASICS Tiger products have the perfect blend of ASICS heritage technology to provide maximum support and modern designs for the fashion and style conscious audience. It was a strategic decision to enter the market via e-commerce keeping in mind the evolving buying patterns of consumers, especially the fast paced fashion centric audience.”
ASICS Tiger revealed its 2016 global campaign, earlier this year, to push the boundaries of technology and design, between their iconic shoes and ASICS GEL technology. Placing emphasis on energy and lifestyle, the campaign imagery and the new footwear styles further declare what it means to be “born of a wild era”.

In 2016, ASICSTiger will continue to push the boundaries of technology and design between their iconic shoes and ASICS GEL technology. Each style and colour-way delivers a bold statement through vibrant and expressive designs. The Spring 2016 collection will focus on the fusion of ASICS Japanese heritage and modern fair.
The GEL-KAYANO TRAINER EVO is based on the original GEL-KAYANO TRAINER. Its unique ‘MONOSOCK’ and characteristic ASICS stripe design is kept as the original, while the upper is evolved to pursue a simplistic sporty look.

This heritageitem is more industrial than futuristic. The masterpiece GEL-LYTE III model reflects the shoe’s original purpose of performance running footwear with high level of technology and function. The new design pays homage to the future with an industrial look inspired by space-aged rockets and aircraft. The GEL-LYTE III was the basic running shoe introduced in 1990. The tongue was made of sponge, and its main characteristic was the original, laterally ‘SPLIT-TONGUE’ construction that cradled the arch. The unique design created a comfortable fit, as the tongue did not shift during movement.

The GEL-LYTE V was the basic running shoe introduced in 1993. The model featured ‘MONOSOCK’ construction that integrated a highly elastic tongue and leather upper, which improved the fit. A number of design variations were available, including nylon and suede models.

Brand Concept :

The core of the ASICS Tiger brand is Japanese technology. Re-launched in 2015, the ASICS Tiger brand was born in Japan and is targeted toward the global street fashion-savvy market. ASICS Tiger is a sports lifestyle brand that delivers both confidence and strength backed by ASICS’s heritage and technology, as well as the spirit to always push ahead.

The ASICS Tiger brand was popular among a wide range of users, including top athletes and devotees of various sports, from the 1980s to around 1990. The GEL-LYTE series of running shoes introduced in 1990 was especially highly regarded both in Japan and abroad, and was known for its performance and design. The series featured a thick sole of impact-absorbing materials.

While the new ASICS Tiger has been re-created with elements from American street fashion,the model remains true to its original form.

ASICS Tiger will also develop a new product lineup in addition to the re-launched models. The new line will be positioned as a third brand along with ASICS and Onitsuka Tiger, and is intended to carve out a new market.

The ASICS Tiger branding will feature the corporate logo used at the time of the company’s founding. The logo represents the flight and strength of athletics while also reflecting human warmth.