Popular Adoption Gifts Online Retailer Launches New Site Design

AdoptShoppe.com, a top adoption gift e-tail destination for adoptive families, announces the launch of its top-to-bottom site redesign.

Online PR News – 12-October-2010 – – AdoptShoppe.com, a top shopping destination site for adoption-related gifts, children's books and keepsakes, today announced the unveiling of its new site redesign. The website provides visitors with a cleaner, fresher and more intuitive online shopping experience.

"I opened AdoptShoppe.com in 1999 just when e-commerce was beginning to take off. Begun out of the recognition that adoptive families should be celebrated with the same passion as other families, I began searching for gift items that I believed spoke to the unique experience of adoption. Since then, the mission has remained the same - celebrating adoptive families, honoring birth families." states Roberta Rosenberg, the "Mom" of AdoptShoppe. "We've had a few iterations of the site since we opened, but this launch and site redesign represents our biggest investment yet to providing our customers with the widest variety of unique gift ideas and an enjoyable shopping experience."

The new site revision features built-in wish lists, product reviews, and social sharing with Twitter, Facebook and other popular social media sites. Ms. Rosenberg added, "We worked for over a year to not only redesign the store, but to refine our merchandise mix of nearly 300 products. Shoppers will find even more adoption baby books and lifebooks, adoption jewelry ideas for new moms and dads, and more personalized adoption gift ideas than before."

The new AdoptShoppe e-commerce site can be viewed at www.adoptshoppe.com.