UK Launch of CLF Global Child Labour Certification Mark
04/21/2016

'Child Labor Free' (CLF) have brought a new global accreditation system to the UK allowing companies to have supply chains certified as 'Child Labour Free'.

Online PR News – 21-April-2016 – London – A group of international social entrepreneurs - 'Child Labor Free' (CLF) - have brought a new global accreditation system to the UK which flips the convention of 'blaming and shaming' into a consumer led movement for positive change and supply chain transparency. Qualifying businesses will be able to display the prestigious mark of certification, communicating where their brand is on the journey to becoming child labor free.

CLF is working with Ernst & Young (EY) and DLA Piper, who are leading the supply chain analysis process and integrity of the accreditation system. CLF also collaborate with a range of regional accreditation partners to continue driving innovation across the accreditation process.

Saatchi & Saatchi and Britannia Communications have been engaged by CLF to provide business strategy, branding, and digital communications consultancy. CLF is also working with international NGOs, taking expert guidance on how to provide sustainable alternatives to child labor and to ensure children, families and communities are supported along the way.

Michelle Pratt, Co-founder of Child Labor Free said, "Child labor might not be something people are even thinking about, but right now there are in excess of 150 million children around the world, labouring across almost every industry you can think of. We want to be able to give companies and consumers the opportunity to positively impact the issue directly, simply by choosing the Child Labor Free mark."

"One thing we really want to stress is that this is a positive movement for change. We want to celebrate those brands that come on the journey with us. This is a highly complex issue, and for a company to come out today and say they're prepared to take this first step with us, is a bold move, but one we believe their consumers will reward them for."

Co-founder, Nikki Prendergast explained how the initiative had come about, "Child Labor Free came to life two and a half years ago when we were made aware of something that hit at the heart of our own commercial operation. After attending an early childhood conference we learned about the prevalence of child labor and its presence in almost every industry, including our own. This led us to the question: 'How do we know the products we're sourcing for children haven't been made by children suffering somewhere else in the world?' We needed to be able to stand behind our own products and verify our supply chains, but when we went looking for a system to give us that assurance, we couldn't find it. Given our working lives have been dedicated to the wellbeing of children, this just didn't feel right to us. So in true intrepid kiwi style, we set about creating the system ourselves which we are making available for any business globally, to provide certainty around their supply chain."

"We've been overwhelmed by the positive interest we've received from both consumers and major multinationals.

It is clear there is a need out there for this system. The ultimate solution to this issue goes far beyond an accreditation system of course, but what the system stands for - honesty, transparency and ethics is what we believe will drive the real change."

Child Labor Free dream of a world where children are free to be just that - children. Join us on our journey and change the story of children everywhere.

More information is available at www.childlaborfree.com.

The Child Labor Free Story

Child Labor Free is an innovative accreditation system certifying brands, supply chains and businesses as free of child labor.

A revolutionary movement, Child Labor Free is dedicated to working with brands and services to ensure their supply chains are free of child labor. Flipping the convention of 'blaming and shaming' into a consumer led movement for positive change, the Child Labor Free mark will stand for sustainability, ethical practice, and most importantly - certainty children are not being exploited.

With 150 million children all around the globe in labor, Child Labor Free is dedicated to not only ensuring supply chains are free of children, but that children are protected. The Child Labor Free Foundation will work alongside brands and businesses, supporting them if child labor is found in their supply chain, as well as working with local communities and NGO's to combat the underlying causes of child labor.

Child Labor - the definition

Child Labor is defined as work undertaken by a Child, which: The Child is legally prohibited from undertaking; or is likely to be harmful to the Child's health or physical, mental, spiritual, moral, or social development; or interferes with a child's education.

Appropriated from: Convention of the Rights of the Child (1990), Article 32. 1;

The International Labor Organization (2012, 2014), and the United Nations definition (2014).

Child Labor - the issue: UNICEF estimates that there are currently 150 million children engaged in labor around the world, who grow up without an education and into a life of poverty. More than half of these are in hazardous and harmful circumstances. For more information on the issue of child labor - please see the UNICEF website http://www.unicef.org/protection/57929_child_labour.html.

For media enquiries please contact:

Ann Westwood, M: +44 7887 521834
Britannia Communications
awestwood@britanniacommunications.com

For sales enquiries please contact:

Darren Eckford, M: +44 7413 087807
Business Development Executive
Child Labor Free
darren.eckford@childlaborfree.com

www.childlaborfree.com