Flippers Pizzeria Focuses on the 'Fresh Casual' Restaurant Model

Orlando pizza franchise ensures future growth with "fresh casual" thinking.

Online PR News – 20-April-2016 – Orlando, FL – According to Matt Bodnar, venture capitalist, investor, and author specialized in fast casual restaurants, there is a new restaurant concept taking over the market that he calls “fresh casual,” and he says it’s not going away any time soon.

Bodner first coined the term "fresh casual" in 2013 within an article he authored on FastCasual.com entitled, "Why fast casual is not the future of restaurant business." The main differences Bodnar cites between fast casual and fresh casual are clear: Fast casual is "... casual dining quality food served in a QSR (Quick Service Restaurant) environment," while fresh casual "... is a full casual dining experience with a limited (usually QSR) service model."

More specifically, fast casual menus feature "... a 'build your own' style menu where customers choose their protein, starch, and flavor," said Bodnar. A fresh casual menu is more chef-driven and inspired: "The menu is designed by a chef or culinary team to have specific dishes and flavor profiles. Often the menu is designed by a corporate chef and then executed by a kitchen staff in store."

fresh casual

As the fast casual concept continues to carve its niche firmly into the foodservice industry with make-your-own burritos, soups and salads cafe combos, and cafeteria-style food lines, fresh casual is a new wave of service that is emerging with, arguably, increased quality and attention to detail, and Flippers Pizzeria definitely fits the bill.

Flippers Pizzeria's recent growth is testament to the success and longevity of being labeled within the thriving fresh casual model. It’s also a clear example of its advantages for consumers over fast casual models.

"We’ve offered a fresh casual experience for many years. Recently, we've focused even more on our lowering service times by fine-tuning our procedures. We strive to provide a casual atmosphere with an engaged team dedicated to serving handcrafted artisan products that are unique, delicious, and made fresh to order. To us, that is what fresh casual is all about," said Kelly Pfister, Marketing Director at Flippers Pizzeria.

"Our chef-driven menu places us within the fresh casual model," said Ben Richardson, VP of Operations at Flippers Pizzeria. "We’re dedicated to having a pizzeria menu that is authentic, made-fresh, and unique. We focus on preparing as much as we can in-house—roasted veggies, incredible dough, hand-cut fresh spices and produce. We’re always looking for ways to improve the taste and quality of our ingredients."

In his article, Bodnar lays out six examples of the fresh casual concept beating out the fresh casual ones in a variety of categories, comparing and contrasting these examples with specific details. At Flippers Pizzeria, management agrees with Bodnar’s bold predictions about the concept—that it's "... a serious force to be reckoned with."

"With our decades of experience, multiple locations throughout the state, and franchise opportunities available to investors, we’re the perfect example of why fresh casual is here to stay," said Richardson.

Since 1987, Flippers Pizzeria has perfected food that's fresh, made with honest ingredients, paired with unparalleled customer service. This commitment is recognized year after year, as the Florida pizza restaurant is regularly ranked as one of the best pizza places. Franchise opportunities are available now to qualified investors. Guests should call for the best pizza deals available.

ABOUT FLIPPERS PIZZERIA: "Fresh Honest Ingredients." From authentic brick-oven baked pizzas and pastas, to handcrafted calzones and flatbreads, Flippers Pizzeria maintains consistency in taste and freshness. Customers have the option of enjoying a delicious Flippers meal in the comfortable, family-friendly environment of their restaurants or the convenience of pick-up and delivery services, as well as Orlando catering services. Flippers Pizzeria is one of the only delivery services offering the quality of authentic brick-oven-baked pizza. Online ordering is available, as well as a new application that's now available in the Apple iTunes store. Follow Flippers Pizzeria on Facebook, Twitter, Pinterest, YouTube, and Instagram.

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