Nutristrength defines new retail category: Lifestyle Nutrition

Nutristrength launches a new brand direction with a focus on putting real food first to help people support their healthy active lifestyles.

Online PR News – 20-April-2016 – Devizes – Nutristrength is excited to announce a successful launch of its new brand direction at the Natural and Organic Products Expo this year!

At Nutristrength we believe that food should always come first. A wholesome, balanced diet is number one when it comes to developing and maintaining a healthy, active lifestyle.

“We know that people want control over their food, to be free to make something exciting themselves.” Said Chris, Co-Founder of Nutristrength, “Consumers are increasingly distrustful of what’s in certain products and they want the freedom to make their own. For example, home made, protein rich pancakes are a great, easy to make, delicious source of protein! Nutristrength enables everyone to make these kinds of foods themselves.”

“We found that people were really interested in these natural sources of protein to be able to make their own foods” comments Adam, Chris’ brother and the other Co-Founder of Nutristrength, “they wanted supplemental protein to create real food and were put off by what was available from sports nutrition brands. We realised we had a product line which didn’t really fit into an existing category such as sports nutrition or super foods etc, instead we felt it was better suited to a new category; ‘lifestyle nutrition’.”

The new change in direction demonstrates our focus on ingredients and real food. We're passionate about what we put in our products because we know you’re passionate about what you put into your body. Having been all over the world to find the best ingredients, we want to make sure we can bring you the best products.

We want to invite every one of you to come along on this journey with us as we bring a taste of adventure into your lifestyle.