Rhino Marketing Spotlights How To Reach Canadian Consumers At Direct Marketing Assoc. Conference

Rhino Marketing Inc. is set to provide attendees at the 2010 Direct Marketing Association Conference & Exhibition (DMA2010) with an insider’s view of the Canadian consumer.

Online PR News – 12-October-2010 – – Vancouver, B.C. – Rhino Marketing, one of North America’s leading Internet marketing agencies, is set to provide attendees at the 2010 Direct Marketing Association Conference & Exhibition (DMA2010) with an insider’s view of the Canadian consumer.

“For many organizations, expanding into Canada is not only a logical move to support growth, but it can also be a tremendous opportunity,” said Chief Rhino Doug Morneau. “Canada has a thriving economy that has rebounded quickly from the global economic crisis. It has an educated workforce, an excellent standard of living and 74.9% of the Canadian population is online.*”

Rhino Marketing has in-depth knowledge and understanding of the Canadian consumer. The Economic Intelligence Unit forecasts Canada as the number one place to do business in the G7 for the next five years.** Rhino Marketing has been successful in the Canadian marketplace since the company was founded in 1997. While Canada may be “just next door” to the U.S., Morneau emphasizes that it is crucial to a company’s success to understand the cultural differences of the Canadian consumer online. He explained: “We’re similar to Americans, but not the same. Canadians interact online differently. In reaching out to Canadian consumers, it is important to be aware of this and to strategically address the differences within your marketing strategy.”

Rhino Marketing is a member of the DMA and is the only Canadian organization on the DMA Marketing Technology Council. Rhino Marketing can be found in the International Area DMA2010 booth #820 (http://bit.ly/RhinoBooth). Visitors to the booth are encouraged to enter a draw for a trip for two to Vancouver.

Founded in 1997, Rhino Marketing Inc. is a Vancouver-based Internet marketing boutique. They are a full-service Internet agency that understands business and how to connect clients with customers online. With offices in Canada and the United States, Rhino Marketing Inc. offers clients a single source for the design, execution and ongoing advancement of Internet marketing initiatives. The Rhino Marketing team operates at the intersection of traditional strategy-based marketing and the rapidly evolving digital world of e-marketing, providing clients with a strategic, integrated approach that creates strong results. An active member of its community, Rhino Marketing is involved with a range of charitable and philanthropic organizations, events and initiatives. As Rhino grows and expands as a company, so does their commitment to making the world a better place, locally and globally. For more information, please visit http://www.rhino.ca.


* Stat from the Internet Telecommunications Union (http://www.internetworldstats.com/am/ca.htm).
** Stat from the Economic Intelligence Unit (http://bit.ly/investincanada).

For more information or an interview with Doug Morneau, please contact Paul Holman at paul@ahacreative.com or at 604.303.1052.