Kelly Lester, CEO of Wins Top Honors in Mom Business Competition

From among thousands of contestants, Kelly Lester, creator of the affordable bento-style, waste-free EasyLunchbox System, has been ranked #35 in’s 2010 Leading Moms in Business competition sponsored by Infusionsoft.

Online PR News – 11-October-2010 – – The yearly contest on honors the nation’s leading Moms in Business and attracted over 709,000 votes in support of the 2010 contestants, reflecting immense interest and supportiveness for moms building businesses at the same time they tend to their families.

“There’s been a sea change among moms as they’ve come to realize that adding entrepreneurship to their lives brings exhilaration and immense gratification, not to mention supplemental—sometimes primary—income to their families in these dicey economic times,” says Rich Sloan, chief startupologist and co-founder of StartupNation.

Winner Kelly Lester commented, “As we do no paid advertising, it's purely because of the wonderful word of mouth we receive and notoriety such as this wonderful award, that my EasyLunchboxes have become a top choice for waste-free lunch packing since our product launch less than a year ago. I’m thrilled to be named a Leading Mom in Business!” Read Kelly’s winning profile.

The 2010 Leading Moms in Business ranking, conducted in collaboration with Ladies Who Launch and The National Association for Moms in Business, highlights some of the dominant trends, motivations and attributes among moms in business. They include:
• A great eye for providing attractive discounts, coupons, savings and value, all especially important to consumer moms of the recession era.
• A likelihood to come up with innovative products and solutions to address the challenging maze of motherhood. It’s an environment that demands resourcefulness.
• Conscience-driven business, where 'doing well' is just fine, but the real rush comes from doing good.
• The attraction of being your own boss looms large for moms wanting to take control they just can’t find in a day job.
• Sustainable solutions and responsible business practices are increasingly paramount.
• Making the most of social media for business benefit is seemingly a birthright for the socially adept moms.
The full results of the 2010 Leading Moms in Business ranking are available on StartupNation’s website.

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