Acxiom Expands MENA Regional Focus with New Leadership Appointment

Acxiom Expands MENA Regional Focus with New Leadership Appointment

Online PR News – 11-October-2010 – – Dubai – 10th October 2010 – Acxiom, the world’s leading provider of integrated marketing services and technology solutions has recently announced Dr. Ahmèdê Kassàsê as MENA Chief Operating Officer (COO). This appointment reiterates Acxiom’s commitment to the region, by providing the leadership to enhance customer insight and multichannel marketing to regional and multinational clients in MENA.

Dr. Kassàsê brings local and international sales, marketing and customer experience know-how to Acxiom MENA. He will implement strategies that provide market-leading technology and the highest level of service to clients in the region, especially those expanding their operations across key sectors including financial services, retail, automotive, hospitality, travel, telecommunications, logistics, FMCG, consulting, professional services, real estate, IT, operations and customer care.

“This move echoes Acxiom’s determination to expand its capabilities in the Middle East and North Africa” said Yousef Hamidaddin, CEO of Acxiom MENA. “With over 20 years of industry expertise, Dr. Kassàsê will work in developing our services, relationships and exceptional offer”.

“The resilience and potential of the MENA market have been proven, and we expect to see even further strengthening in the near future,” Dr Kassàsê said. “However, significant challenges still exist for companies operating in the region, driving the need for tailor-made marketing strategies based on an understanding of consumer behavior. Acxiom, a global leader in database marketing, offers deep consumer insights supplemented with multichannel solutions to meet dynamic market trends. I look forward to bringing our range of innovative and value-added offerings to customers in the MENA region.”


About Acxiom MENA
Acxiom is a recognized leader in marketing, technology and services that enable marketers to successfully manage audiences personalize consumer experiences and create profitable customer relationships. Our superior industry-focused, consultative approach combines consumer data and analytics, databases, data integration and consulting solutions for personalized, multichannel marketing strategies. Acxiom leverages over 40 years of experience of data management to deliver high-performance, highly secure, reliable information management services. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves clients around the world from locations in the United States, Europe, Asia-Pacific and the Middle East. For more information about Acxiom, visit .

In September 2009, Acxiom Corporation expanded to the Middle East-North Africa (MENA) market through the acquisition of DMS (Direct Marketing Services) in Saudi Arabia and the United Arab Emirates. DMS established itself as the premier provider of direct marketing services in the region; and further partnered with the Saudi Post, UPU (Universal Postal Union) and DMA USA (Direct Marketing Association) in founding the Arab Direct Marketing Association (ADMA) in Jeddah, Saudi Arabia with an aim of developing the direct mail and marketing industry across the Arab World.

The regional industry leadership continued with the creation of the Direct Mail Center of Excellence for direct mail development and Direct Marketing Park as a cluster in King Abdullah Economic City. Acxiom MENA is also a founding member of the KAUST Industrial Collaboration Program (KICP).

Acxiom MENA will serve global and regional clients from its MENA headquarters in Saudi Arabia and regional office in Dubai.