Videos offer the user additional insight they are looking for when researching a vacation destination.
Online PR News – 21-September-2009 – – See A Room Key West has been a leader in marketing Key West Hotels for over a decade. Most of the hotels, bed and breakfasts, and vacation rental properties that list their accommodations on the See A Room Key West website have come to rely on those listings as their number one source of lead generation. As the name suggests, the cornerstone of See A Room Key West has always been to provide the vacation planning user with the ability to view virtual tours and high quality images of rooms. When comparing several Key West hotels, users want to see their room in detail along with the grounds of the property.
In the late 90’s, many competing hotel websites only provided photos of their exterior or their crown amenity, such as a pool. Recognizing the need for more information and specifically interior room images, the See A Room Network was born. Offering streaming videos and 360 imagery to their clients, the Key West Hotels that gave their visitors the ability to truly ‘See A Room’ noticed a tremendous surge in their conversions and reservations.
In 2009, with the increasing popularity of high definition media and so many choices of social media, the hotels in Key West that have the better presentation of their properties are seeing the higher conversions. The hotels are recognizing this and so is See A Room Key West.
James Fink, President and Founder of See A Room Key West explains; “When we started out in the late 90’s the media we could produce was simply ahead of the technology available to the majority of our visitors. Our websites can be found for over 200 very commonly searched for Key West phrases." "This is a constantly evolving and highly competitive search market we’ve been able to keep on top of for over ten years. However, all of the best images and information in the world won’t do you any good if the users can’t view it." "Our 360 images really filled that void and the user reaction was tremendous. If our client had 360 images of their rooms and their closest competitor only had a standard image of a room or just the exterior of the hotel, then our client would get that reservation almost every time. It’s a great form of media that has become a necessity if you don’t have a video."
When we first started offering streaming video, we had to downgrade the quality significantly so that users with dial up speeds could view it. That has always been a tough compromise, and we have been relying more heavily on the 360 images as a result. We’ve been waiting for the video and high speed connection technology to catch up. We’re really excited to see how high definition video has become more accessible to users. Youtube is clearly leading the way, and has recently started offering the ability to upload high definition videos. If it weren’t for Youtube and the sudden popularity of streaming video media, we would still be working and struggling with low quality streaming videos. High speed DSL connections are vastly available now, so let the race to get new high definition videos out there begin.”
See A Room Key West is currently producing high definition videos for their clients and streaming the videos live from their website. Clients like the Lighthouse Court Key West now have a high definition video to offer their potential guests. Giving visitors a virtual tour of the property and rooms they will be renting is quickly becoming a necessary facet of marketing hotels. The advantage of having superior marketing media produces high returns and it’s very affordable now. There’s no doubt that going into season with a great video and presentation of your property will help increase your conversions and reservations.