Shoothill have announced a strategic partnership with Farson’s Digital Water Cams to enhance with imagery from the Farson network of camera's

Online PR News – 09-March-2016 – Shrewsbury – Shrewsbury, Shropshire March 6, 2015 ‚Äď UK-based software firm Shoothill, creators of the award winning ‚ÄėGaugeMap‚Äô live river level site, have announced a strategic partnership with Farson‚Äôs Digital Water Cams to also provide near real time imagery from a network high definition camera‚Äôs situated throughout the British and Irish river network.

Under the terms of the partnership, which is available from today, users will not only be able see the live status of river levels throughout the country via GaugeMap, which features over 3000 live river level gauges each connected to Twitter, but where available, will also will have the additional facility to see actual still imagery taken from the Farson’s network of live river cameras.

Rod Plummer MD of Shoothill said, ‚ÄúDuring the recent flooding this winter, we experienced a massive uptake in users of the GaugeMap system and of Twitter Followers to its network of over 3000 unique twitter accounts. However, as GaugeMap is increasingly being used by all sort of water enthusiasts, for example boaters, kayaker‚Äôs, fishermen as well as for flood warning it seemed obvious that what was needed was the ability to also see video footage of the river status as well and as Farson‚Äôs already have a network of super high definition cameras doing just that, their seemed an obvious synergy for our two companies to partner to provide this additional service to GaugeMap users‚ÄĚ

Glyn Howells MD of Farson‚Äôs also commented ‚ÄúFor Farson‚Äôs to partner with probably the best live river level site in the world has obvious benefits. By allowing access to our camera network via GaugeMap, we will gain more exposure of our service to end users, while we can concentrate on continuing to increase our growing network of cameras sites across the British Isles‚ÄĚ

About Shoothill:
Shoothill are one of the UK’s leading software development and data visualisation specialists, creating award-winning, bespoke solutions and bringing data and content to life through rich, interactive applications for a diverse range of blue chip clients across many different industry sectors in both the public and private sectors.
Specialisation’s include: Mapping, Data Visualisation, Creative Media Solutions, App Development.

About Farson Digital:
Farson’s aim is to provide the most comprehensive network of webcams for use in helping to show current river levels for operational, flood monitoring and leisure purposes, to see regular and up to date images and information on rivers from the UK and Ireland.
Farson’s work with Landowners, Riparian owners, Local Businesses, River & Navigation Trusts, Clubs, Associations and Agencies, to broadcast live views from our cameras of waterways.

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If you would like more information about this press release, please contact Simon Jeavons on 0845 421 0390 or email at