Merger poises agency for continued growth
Online PR News – 09-March-2016 – Atlanta, Ga. – Barta Media Group today announced the acquisition of Blue Key Interactive, a move that doubles the digital marketing company and positions it for future growth.
Blue Key, a Duluth-based internet marketing startup, specializes in web design, web and mobile apps, search engine optimization and pay-per-click advertising, all designed to increase online sales. The company’s founder, Macrae Cain, has a master's degree in Internet Technology and eight years of digital marketing experience with brands such as Huddle House, HiFi Buys, AMES Tools, and FirstData.
“Blue Key and Barta Media Group have complementary areas of expertise,” said Jason Barta, founder and chief executive officer. “Together we can serve more clients and continue the company’s strong growth trajectory.”
Barta Media Group doubled in size from 2012 to 2015, and once again with the acquisition of Blue Key, which has seen rapid growth and success since opening its doors in March of 2014. Blue Key is now a wholly-owned subsidiary of Barta Media Group.
The agency garners exposure and new business for its clients through a full suite of traditional and digital marketing services and web presence management. “Most of our clients think of us as a business partner and entrust us with all of their marketing needs,” Barta said.
Among its roster of domestic and international clients spanning Canada, Germany, Romania, the Bahamas and the Southeast are Atlanta Office Liquidators, Guilford Clinics and Medical Aesthetics at Guilford.
Cain’s new title is partner and chief operating officer of Barta Media Group. All employees are being retained and the company is seeking additional sales professionals who have experience in design, marketing or technology. Barta Media is also looking to acquire more brands in the next few years.
The two companies coexist at 3675 Crestwood Parkway, Suite #400, Duluth, Ga. 30096.
About Barta Media Group
Barta Media Group garners greater exposure and new business for domestic and international clients through a full suite of traditional and digital marketing services and web presence management, including: web design and development; business analysis and market research; search engine optimization (SEO), mobile apps, social media; radio, billboard, direct mail and pay-per-click advertising and video production. Headquartered in Duluth, Ga., along with its wholly owned subsidiary, Blue Key Interactive, the company was founded in 2007 and employs 12.