American Express Publishing Launches First-Ever Food & Wine iPad Application
10/08/2010

FOOD & WINE enters the iPad market today with its inaugural iPad issue. This new FOOD & WINE digital issue was designed specifically for the iPad with original content and an highly interactive layouts. The FOOD & WINE iPad edition focuses on wine and Italian-American cuisine and features exclusive star-chef cooking demos and other how-to videos, plus lessons from the FOOD & WINE Test Kitchen, bonus recipes and hundreds of amazing images, as well as behind-the-scenes travel, restaurant and entertaining slideshows.

Online PR News – 08-October-2010 – – NEW YORK, NY (October 7, 2010) – FOOD & WINE enters the iPad market today with its inaugural iPad issue. This new FOOD & WINE digital issue was designed specifically for the iPad with original content and an highly interactive layouts. The FOOD & WINE iPad edition focuses on wine and Italian-American cuisine and features exclusive star-chef cooking demos and other how-to videos, plus lessons from the FOOD & WINE Test Kitchen, bonus recipes and hundreds of amazing images, as well as behind-the-scenes travel, restaurant and entertaining slideshows.

This premiere iPad issue is now available for free from the App Store on iPad or at www.itunes.com/appstore/ and is accessible via foodandwine.com/ipad. This free introductory special enables consumers to easily access and experience the FOOD & WINE brand in this new form. Canadian Tourism Commission is the exclusive advertiser of this iPad edition.

“We are thrilled to debut our first App to iPad,” says FOOD & WINE Editor in Chief Dana Cowin. “It’s so exciting to see FOOD & WINE come to life in this way and to explore all the new ways readers can connect with our world—whether they’re watching Mario Batali demo his butchers’ ragù, learning how to create wine-friendly dishes in a tutorial with Michael Chiarello, or going behind the scenes to see where these star chefs hang out in their free time.”

FOOD & WINE Vice President/Publisher Christina Grdovic adds, “We couldn’t be more excited that our partner, Canadian Tourism Commission, has shown their incredible support and confidence in our iPad launch. This gives them a fresh new way to reach avid travelers who appreciate great culinary experiences.”

Highlights from the FOOD & WINE issue App for iPad include:

* CHEF VIDEOS: Mario Batali cooks some of his favorite recipes from his latest venture, NYC’s Eataly— timed to the opening of this new megamarket and dining spot.

* EXPANDED WINE RECOMMENDATIONS: In addition to “100 Bottles to Drink Right Now,” by F&W’s Ray Isle, the iPad offers a recipe pairing for each and every selection.

* CELEBRITY INTERVIEWS: Famous Italian-Americans like comedian Mario Cantone and TV hosts Jimmy Kimmel and Joy Behar share their favorite food memories.

* STEP-BY-STEP GUIDES: With video instruction and still images, Grace Parisi in the F&W Test Kitchen tells how to make her excellent stuffed peppers.

FOOD & WINE currently plans to release approximately six consumer iPad issues per year, with a price of $3.99 each (20% off the print magazine cover price). Subscriptions will also be available in the future. The FOOD & WINE brand currently includes a leading website, foodandwine.com, various other mobile applications including F&W Eat & Drink, F&W Best New Chefs and a Droid Wine App, as well as two e-newsletters, The Dish and The Wine List. The brand also includes a series of cookbooks and wine and cocktail guides, the member-based affinity service F&W Connoisseur Club, world-class events, and FOOD & WINE International.

The FOOD & WINE App is powered by Woodwing.

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About FOOD & WINE
FOOD & WINE is the modern, stylish, trend-spotting, talent-seeking epicurean brand. Created by American Express Publishing, the luxury-lifestyle authority, FOOD & WINE includes a monthly magazine with an audience of more than eight million, foodandwine.com, a books division, brand affinity services, world-class events, and FOOD & WINE International. See our updates on Twitter (@fandw) and Facebook.

American Express Publishing Corporation:
American Express Publishing Corporation (www.amexpub.com) is an authoritative content company primed to deliver lifestyle expertise that informs choices, enriches perspective and empowers affluent and accomplished people -- and the businesses that serve them -- to make decisions and lead extraordinary lives. A wholly owned subsidiary of American Express Company, American Express Publishing magazine brands are Travel + Leisure, Food & Wine, Departures and Executive Travel magazine. The company also produces a variety of travel, cooking, wine, time management, and financial books and products, creates digital content, operates luxury-marketing events and creates custom print and online programs for clients.