Touchstone Research becomes a member of the VR/AR Association
03/06/2016

The VR/AR Association is pleased to announce Touchstone Research, Inc as
its newest member!

Online PR News – 06-March-2016 – New York, NY – The VR/AR Association is pleased to announce Touchstone Research, Inc as its newest member! Both the VR/AR Association and Touchstone Research, Inc share the same mission in fostering growth and research in the virtual reality and augmented reality communities. Both the VR/AR Association and Touchstone Research, Inc are very excited to see where their newly founded relationship will take them. As a member, Touchstone Research will participate in the Association's initiative to explore market and technology trends.

Touchstone recently launched their VR/AR consumer insights division “Touchstone VR”. Touchstone VR was developed to support the VR/AR community research needs through consumer insights reports, custom research projects, and its VR user online panel.

“We are extremely passionate about VR/AR and have created Touchstone VR to help our clients understand and evolve with these new technologies and to provide the VR/AR industry with a go to market research and consumer insights partner who understands the potential of these new mediums and has a proven presence and expertise in the space.” says Aaron Burch, President of Touchstone VR. “Through our membership with the VR/AR Association, we will be able to form a stronger partnership with the amazing VR/AR community and help contribute to its success by providing consumer insights on all things VR/AR”

Touchstone Research is offering a 20% discount to VR/AR Association members for its Virtual Reality U.S. Consumer Report. The consumer report contains 2,250 U.S. survey responses from kids, millennials, parents, and baby boomers regarding their preferences for virtual reality
products and services. This first-of-its-kind report will help innovative leaders create better consumer virtual reality products and design winning go-to-market strategies.

“Touchstone Research is one of the most experienced and advanced research firms,” says Kris Kolodziej, President of the VR/AR Association’s NYC Chapter. “Their virtual reality report is the most comprehensive to date with tens of thousands of data points to analyze for incredible insight.”

Touchstone Research will be presenting at the March 22nd VR/AR event in NYC.

For more information please visit www.thevrara.com .

###

About the VR/AR Association

The VR/AR Association (The VRARA) is an international organization designed to foster collaboration between innovative companies and people in the virtual reality and augmented reality ecosystem that accelerates growth, fosters research and education, helps develop industry standards, connects member organizations and promotes the services of member companies.

About Touchstone Research

Touchstone Research, Inc. is a technology driven market research firm offering next gen online quantitative and qualitative tools and methodologies. Touchstone has over 15 years’ experience in building and managing custom online research panels and insight communities, digital research, and kids and families research We are known for innovation, leading-edge technical solutions and excellence in customer service and product delivery. Our belief is that marketing research must be as fast-moving, dynamic and ever changing as is today’s consumer-centric tech-world: it is important to embrace new consumer technologies and include them as tools and methodologies so that we can reach people and communicate with them in new and more relevant ways leading to greater insights and understandings. In ancient times, alchemists used a special stone – known as a touchstone – as a standard to grade the purities of precious metals such as gold and silver–Touchstone Research, Inc. sets the standard for excellence in marketing research and customer service.