A New Age in Incontinence Awareness

Home health care on-line retailer AgeComfort.com is proud to work alongside The Canadian Continence Foundation in changing attitudes about incontinence.

Online PR News – 03-March-2016 – CONCORD, Ontario – March 2, 2016 – Dundas Square in Toronto is the heart of street life in Canada’s largest city. This downtown corner of Dundas and Yonge Streets has an average daily pedestrian traffic of more than 135,000 and hosts an assortment of events ranging from musical concerts to protests against government policies. This month, the jumbo screens which sit atop this much vaunted piece of real estate will feature The Canadian Continence Foundation’s Everyday Hero, Derick Fage, speaking out about his lifelong challenge of living with incontinence.

Not long ago, bowel and bladder incontinence were taboo subjects and a private shame to be borne in silence. AgeComfort.com, Canada’s premier on-line retailer of home health care incontinence products are proud supporters of The Canadian Continence Foundation (TCCF) and this not-for-profit advocacy group’s mission to educate Canadians and change attitudes about incontinence. It’s an association that began in November when AgeComfort donated a portion of its sales in incontinence products to TCCF’s incontinence awareness month campaign.

AgeComfort.com has an on-line resource centre which gives website users of www.agecomfort.com access to information from a panel of health care experts. Using this resource and its everyday interaction with customers and industry partners, AgeComfort.com is proud to work alongside TCCF in efforts to dispel some myths about incontinence.

Would it surprise you to learn that Fage is not elderly and that the largest growing group of individuals living with incontinence is young women under 30? Gone are the days when silence was considered golden on this condition which afflicts about ten percent of Canadians or 3.5 million people. Incontinence also affects many others who are family and caregivers to those living with the condition.

AgeComfort.com is also helping individuals living with incontinence manage the condition with the launch of the new Forsite AM/PM briefs at month’s end. This high-end, high-quality product is comparable in performance to industry-leading brands Abena and Confidry but is available to consumers at a more moderate price. AgeComfort.com is the exclusive distributor of the Forsite brand, which also includes mobility aids and safety products.

For more information, please contact Hanif Balolia:

Hanif@agecomfort.com 1-800-520-3259 Extension 103