SMIRNOFF ANNOUNCES NEXT PHASE OF THE WORLD’S FIRST GLOBAL NIGHTLIFE EXCHANGE PROJECT
10/07/2010

The Smirnoff Nightlife Exchange Project will host six pre-parties in October across the length and breadth of India.

Online PR News – 07-October-2010 – – SMIRNOFF ANNOUNCES NEXT PHASE OF THE
WORLD’S FIRST GLOBAL NIGHTLIFE EXCHANGE PROJECT

Indore: Get ready for the next phase of the Smirnoff Nightlife Exchange Project that promises to be a roller coaster ride across the Indian nightlife landscape - covering Kolkata, Pune, Indore, Delhi, Hyderabad and Bangalore! The Smirnoff Nightlife Exchange Project kick started its journey in India with the placement of three crates in Mumbai, Delhi and Bangalore with much fan fare. This project is an ambitious global initiative to discover and celebrate the best of nightlife from around the world.

In its journey to explore India’s diverse nightlife and understand the vital ingredients of nightlight from all corners of the country, The Smirnoff Nightlife Exchange Project will host six pre-parties in October across the length and breadth of India. Nikhil Chinapa, Curator, Smirnoff Nightlife Exchange Project elaborates, “We will be travelling across Kolkata, Pune, Indore, Delhi, Hyderabad and Bangalore to get a glimpse of what nightlife means to people there. We’re going to ask and invite people to share the best of their local nightlife. We are certain that we will be able to get ideas that are spontaneous, interesting and fun!
Fans will get the chance to share the best of what they believe to be the best of India’s nightlife at these parties. The best one’s will be packed up into a crate. Let’s see which city has the best ideas and gets most creative!
The results will be revealed on October 23 in the nightlife capital of India, Mumbai. Along with a local Indian dance troupe and thrilling DJs, Nikhil Chinapa will shortlist the key elements of India’s nightlife into a crate for one of the other countries to experience on November 27, when the world swaps nights.
The only question is – which country will India get?

To find out more, check out the schedule of events that Smirnoff Nightlife Exchange Project will be hosting across India:

SMIRNOFF NIGHTLIFE EXCHANGE PROJECT
OCTOBER 2010 – SCHEDULE

City Venue Date & Time Artists
Kolkata Tantra October 8 Pearl, B.R.E.E.D, Sanjay Dutta, Vishal Sinha, Manoj George C, (Indo-Jazz-Rock-Fusion Violinist) and Kay Cee on Visuals
Pune Scream
October 9
Pearl, B.R.E.E.D, Manoj George C, (Indo-Jazz-Rock-Fusion Violinist) and Kay Cee on visuals

Indore

Level 3

October 10
Pearl, B.R.E.E.D, Manoj George C, (Indo-Jazz-Rock-Fusion Violinist) and Kay Cee on visuals
Delhi
Quantum October 15
Pearl, B.R.E.E.D, Manoj George C, (Indo-Jazz-Rock-Fusion Violinist) and Kay Cee on visuals + the club resident DJ
Hyderabad
B & C
October 16 Pearl, B.R.E.E.D, Manoj George C, (Indo-Jazz-Rock-Fusion Violinist) and Kay Cee on visuals + the club resident DJ
Bangalore
Zero G October 17
Pearl, B.R.E.E.D, Rohit Barker, Manoj George C, (Indo-Jazz-Rock-Fusion Violinist) and Kay Cee on visuals.

Limited passes are available at the venue on the day of the event. Consumers are encouraged to call the venue and confirm their attendance. Standard club rules apply
Be there.

For more information:
Atul Malikram
9827092823
pr@atulmalikram.in