UK Sees First Dedicated 3D TV Channel

Sky launches the UK's first 3D TV channel dedicated to 3D sports, entertainment and film content.

Online PR News – 07-October-2010 – – UK,8th October 2010_Sky launches the UK's first 3D TV channel dedicated to 3D sports, entertainment and film content.

3DTV has finally come of age, according to the web site 3DHDTVs Today (01/10/10) sees the launch of the UK's first dedicated 3D TV channel. Sky TV takes 3D content to the masses with its new Sky 3D channel, letting existing customers who own a Sky+ HD box and are subscribed to Sky World with the HD pack, receive 3D content for no extra charge. The Ryder Cup, broadcast for the first time using 3D technology, is one of the opening showcases.

"Of course, Sky trialed broadcasts of Premier League and International football games in 3D to a select number of pubs and clubs across the country, and thanks to the technology now being proven, can offer the same service, albeit an expanded one to include a broader spectrum of content, to its loyal subscribers," commented Howard Jason of 3DHDTVs.

"Sky have chosen electronics manufacturer LG to partner up with, presumably due to LG making passive as well as active 3D HD television sets. Sky's broadcast system suits the passive method perfectly and from initial findings, watching Sky 3D content on a passive 3D TV seems to offer a better quality viewing experience," said Howard

The one fly in Sky's ointment is that cable TV rival, Virgin Media, pipped them to the post by offering 3D content several days earlier. Virgin Media have already made some 3D movies available via their FilmFlex on-demand film service.

"With the two main 3DTV technologies being active and passive, I'm wondering if we're going to see another Beta/VHS or HDDVD/Blu-ray style face-off. The difference here, of course, is that all 3D content can be viewed using either system, it's just that depending on how the content has been produced will influence which system it's best suited for watching on. With some 3DTV manufacturers prototyping 3DTV sets which don't even need the viewer to wear separate 3D glasses, I expect the technology will evolve and improve quite quickly."

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