Businesses are honored for receiving high customer satisfaction ratings with the CBN Spectrum Award.
Online PR News – 02-March-2016 – Lapeer, Michigan – City Beat News (CBN) is rolling out the announcements of those businesses winning the prestigious Spectrum Award for Excellence in Customer Satisfaction.
The Spectrum Awards are announced on the CityBeatNews.com website and elsewhere. CBN recognizes award winners for the benefit of consumers and businesses, both of whom want unbiased research regarding customer service. Consumers can verify a company’s status as a Spectrum winner and know they can anticipate the great service others have had, while businesses want to know how they stack up in the eyes of their customers.
Winners are based on CBN’s independent, proprietary research and evaluation system, which identifies businesses with a track record of top-flight customer experience and customer satisfaction. The rating system combines data collected from nominations, online and other customer reviews, surveys, blogs, social networks, business-rating services, and other honors and accolades — all of which express the voice of the customer. It synthesizes many sources of information into one simple rating for the year.
CBN provides the research results to the public and businesses at no charge. Both CBN and a sister company, Pulse of the City News, are members of The Stirling Alliance, a group of companies recognized by The Stirling Center for Excellence. Distinct from City Beat News and its Spectrum Award for consumer businesses generally, Pulse of the City News is focused on customer satisfaction in the business-to-consumer (B2C) and business-to-business (B2B) components of the building and construction industry specifically.
Our database of performance information has been compiled on an ongoing basis since 2009, so it provides more than just a snapshot of a company and what it has done recently. Our analysis avoids the pitfalls of unfounded or unjustified negative commentary posted by an unhappy employee or competitor. Negative reviews, true or not, can truly damage a business’s reputation. We separate legitimate complaints that would be predictors of future customer service from ones that are true outliers or are perhaps unfounded or even insincere.
CBN gathers and reports on its findings to consumers and business owners on a rolling annual basis, honoring the highest-rated companies with the Spectrum Award. The assessment of performance over a longer time period leads to a more balanced and reliable indicator of expected future performance than rating systems that gyrate with daily new reports or claims.
Consumers value a source they can trust to help them find companies that will not only meet their product needs, but also exceed their service expectations. That is where CBN’s rating system enters. “Each and every year there is one rating posted just for you, the consumer, to help you find who has rated among the best,” says CBN Editor Jamie Rawcliffe. “The Spectrum Award winners have earned our highest ratings and are posted on our website with their own Star Page highlighting further information.” Check www.CityBeatNews.com to verify if a company has earned CBN’s independently researched Spectrum Award.
“The Stirling Center is pleased to have City Beat News join it in the goal of researching, recognizing and promoting superior customer service,” says Frank Andrews, Executive Director of The Stirling Center for Excellence. “It is right in line with our mission of providing services and resources to companies who place an emphasis on providing an outstanding customer experience.”
The Stirling Center includes a learning and resource center with courses, team training and support, executive coaching, articles, and case studies focused on excellence. Its objective is to enable and encourage excellence across many fields, wherever it can. The Stirling Center, www.stirlingcenter.org, recognizes service excellence in both commercial businesses such as those served by City Beat News and Pulse of the City News, and its “life” and “public service” divisions.
City Beat News is located in Lapeer, Michigan. For more information, call 866-732-9800 or go online to www.citybeatnews.com.