Robyn Pellei and ViveVita Launch Five New Products at the ABC Kids Expo in Las Vegas

Robyn Pellei is the stay-at-home mother of nine children who founded a successful family lifestyle products company with international distribution by finding ways to make life easier for Moms and families. The company is named ViveVita (roughly translated to ‘Living Life’). Robyn and ViveVita will release FIVE new products during the ABC Kids Expo in Las Vegas October 9-12, 2010. Her products will be featured front and center in Booth #229.

Online PR News – 07-October-2010 – – Charlotte, NC - September 29,2010 -- Robyn Pellei, CEO of ViveVita, returns to the ABC Kids Expo in Las Vegas, NV, from October 9-12, 2010, for the third year running. In addition to her three existing products, Bandette Sippy Cup Labels, Bandle Baby Bottle Labels, and Gripsterz StayAlong, a child leash alternative character handle and walking rope, she will be releasing FIVE new products:

In the “Label-Itz” baby feeding and labeling line of childrens’ products, there will be:
* ToothBands™ toothbrush labels
* My Spot place markers for children

In the health and safety category there will be:
* Kissaboos boo-boo covers

And in the ‘for the home’ category there will be:
* Easy Elegance Chair Covers
* Easy Elegance Towel Clasps

All five new products will be featured at the trade show in their ‘front and center’ location on the first floor of the Las Vegas Convention Center in Booth #229.

The ABC Kids Expo has been a launching arena for the company, as they launched both Gripsterz and Bandette products at the show in previous years. The company has succeeded in getting the products into such stores as Babies-R-Us, Linens and Things, BuyBuyBaby, and This year, the company is turning their focus to expand into grocery store chains, drug store chains, and Target buyers.

While ViveVita already has international distribution throughout most of the English-speaking world, they have moved to bilingual packaging, and the company is also looking to expand their international distribution channels to all continents as well.

According to Mrs. Pellei, “We are proud to announce five new products at this year’s trade show. Our team has worked hard all year to bring these excellent new innovations from the drawing board to the market.”

Robyn’s company, ViveVita, llc , creates innovative solutions for everyday lifestyle challenges. The company has found international success by helping Moms solve everyday problems with style and flair.

Robyn Pellei wears many hats. In addition to being CEO of ViveVita, she is also a former ER nurse, with a degree as a Nurse Practitioner; she is a stay-at-home Mom of 9 children, ages 1 -10 years, and their home-school teacher; she active in Church, teaching First Grade Faith Formation; she is a soccer Mom and a ballroom dancer.

About ViveVita
ViveVita, roughly translating to "living life,” is a consumer products company that creates innovative lifestyle products to solve real problems experienced in the home. Founded in 2004 by Robyn Pellei, an entrepreneur and mother of nine, ViveVita's product lines currently include Bandette Sippy Cup Labels, Bandle Baby Bottle Labels and Gripsterz, a fun alternative to a child leash. ViveVita products combine everyday function with flair and personality to suit the needs of both parents and children. For further information on ViveVita, visit

Contact :
Robyn Pellei
Charlotte, NC