Matinee Showings of Freakonomics the Movie Slated for This Saturday and Sunday at Culver Plaza 6

Adapted from the bestselling book, Freakonomics the Movie explores the “hidden side of everything” with a coveted lineup of award-winning filmmakers

Online PR News – 06-October-2010 – – Culver City, CA - Matinee screenings of Freakonomics the Movie, the highly anticipated film version of the internationally bestselling book about incentives-based thinking by Stephen Dubner and Steven Levitt, will be available at Culver City’s Culver Plaza 6 (9919 Washington Blvd) beginning this Friday, October 8th. Produced by Green Film Company, Freakonomics the Movie features a dream team of Academy Award® and Sundance Film Festival winning directors.

Like the book, the film examines human behavior with provocative and occasionally hilarious case studies. For those who read the book but are looking for something fresh, Freakonomics the Movie also covers entirely new ground. Rachel Grady and Heidi Ewing (Jesus Camp) balance levity and candor with their eye-opening profile of underachieving kids incentivized to learn with cold hard cash. Alex Gibney (Enron: The Smartest Guys in the Room) delivers a visually arresting look at the crumbling facade of Sumo wrestling. Morgan Spurlock (Super Size Me) offers up a buoyant and revealing angle on the repercussions of baby names. Finally, Eugene Jarecki (Why We Fight) investigates an unsettling theory to explain why crime rates dramatically dropped in the early 90s. Seth Gordon (The King of Kong) weaves the pieces together with brisk interludes, providing context and commentary from the authors.

Producer Chad Troutwine saw cinematic potential in the surprise bestseller. “With Freakonomics the Movie, Stephen Dubner and Steve Levitt promised to reveal the hidden side of everything, and they delivered a brilliant book that achieved mainstream success,” extols Chad Troutwine, the Producer of the cinematic adaptation. “Similarly, our film Freakonomics the Movie seeks to achieve broad appeal by examining every day topics like parenting, cheating, and bribery without abandoning the economics research that legitimized the book. This is a golden era for non-fiction filmmaking, and Freakonomics the Movie showcases the best non-fiction filmmakers in the world.”

About Freakonomics The Movie
What began as an article by Stephen J. Dubner about economist Steven D. Levitt in 2003 became one of the best-selling books of the last decade and is now one of the most compelling films of the year. Freakonomics the Movie examines human behavior through the lens of statistics and incentives, rather than morals and ethics, illuminating surprising and controversial conclusions. Producer Chad Troutwine and his Green Film Company partners Dan O’Meara and Chris Romano assembled a team of powerhouse directors to tackle this provocative material in a singular cinematic experience. Like its literary counterpart, Freakonomics explores the hidden side of everything, debunking conventional wisdom, and revealing what answers may come if one just asks the right questions.

About Green Film Company
Green Film Company is a New York-based producer of film and television. The company's first project, the Emmy-nominated By The People: The Election of Barack Obama, was co-produced with Edward Norton's Class 5 Films, and distributed by HBO Documentary Films, BBC, and Sony Pictures Worldwide. The company's current projects Freakonomics the Movie and Gerrymandering premiered at the Tribeca Film Festival before 2010 theatrical releases. Green Film Company is backed by private equity financing and is developing film and television projects with some of the industry’s most respected writers and filmmakers.

Lisa Weiner