Mint Advertising Launches Its Public Relations Practice with Key New Hire

Public Relations Specialist Crystal DeCotiis Joins Mint Advertising

Online PR News – 06-October-2010 – – Mint Advertising, an award-winning strategic creative agency, has appointed public relations consultant Crystal DeCotiis as Public Relations Specialist. DeCotiis will bring her expertise to Mint’s industry-leading clients as well as focus on executing a comprehensive public relations initiative for the agency as a whole.

“Crystal brings a wide-range of public relations experience as well as advanced-degree communication skills to our firm,” said Eric Schoenfeld, CEO and co-founder of Mint Advertising. We are pleased to appoint such a well-rounded PR professional to spearhead our newly launched public relations services. Our clients will undoubtedly benefit greatly from Crystal’s expertise and experience.”

DeCotiis will focus on Mint’s numerous award-winning marketing campaigns as well as the agency’s unique approach to developing marketing solutions that have time and again surpassed clients’ marketing expectations. DeCotiis will also be responsible for implementing an array of public relations services to Mint’s clients, including:

• Corporate Communications / Reputation Management
• General Media Relations/Publicity
• Social Media Development
• New Product Introductions
• Trade Show Support
• Press Conference Management
• Media Training
• Special Events Planning and Management
• Press Releases, Press Kits and Other Media Materials

Prior to joining Mint Advertising, DeCotiis worked at R&J Public Relations in Bridgewater, NJ where she held the position of account executive. During her 4 years at R&J, she was responsible for the day-to-day management of the agency’s consumer- and business-focused accounts, as well as the agency’s intern program. Additionally, DeCotiis was an integral component in executing numerous consumer product launches and press events for well-known clients such as Samsung Electronics America and International Playthings, LLC.

DeCotiis, a New Brunswick, N.J. resident, graduated summa cum laude from Rutgers University where she received a master’s degree in Communication and Information Studies. DeCotiis also holds two bachelor of arts degrees, in Journalism and Media Studies, and English, from Rutgers University.

For more information on Mint Advertising please visit: .

About Mint Advertising
Mint is a full-service advertising agency located in Branchburg, NJ that offers strategic creativity with a minimum of bureaucracy. Mint currently serves the branding, customer acquisition, loyalty and promotional needs of a wide range of national, regional, and local clients. Mint has an award-winning staff that is well-versed in print, direct mail, collateral, online, and broadcast media.

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