Social Media Inspired Tool Shows Just How Coffee Affects Weight Loss

New app shows coffee drinkers how to make health conscious decisions by showing calories and fat in popular coffee drinks; was inspired by social media experts

Online PR News – 06-October-2010 – – FOR IMMEDIATE RELEASE

(Chicago, IL) September 27, 2010 –
Riding the popular wave of health consciousness, environmental awareness, and the meteoric rise of social media,, an online coffee maker retailer is announcing their free “Coffee Calorie Counter” showing coffee drinkers how many calories are in their favorite drinks at America’s largest coffee houses. Though the data is completely accurate, it corporates a sense of humor by calculating how much weight gain a particular drink causes if consumed every day over the course of a year.

Sharing his inspiration for the idea, Raza Imam, CEO of said “This tool was inspired by social media. We got the idea when we asked some coffee-loving bloggers for ideas coffee related app”Imam added “People really care about health and weight loss, so we had a feeling this would catch on.”

Capitalizing on growing consumer awareness about health and environmental issues as well as the growing adoption of social media, the viral app helps coffee drinkers make more health-conscious decisions. Speaking on the viral marketing potential of the application Imam added ”We’re heavily promoting this app on social media channels and have gotten a lot of attention from bloggers” says Imam who plans on creating an iPhone, Blackberry, and Android version of the application.

About is an online retailer of coffee maker products and accessories. Focused entirely on meeting coffee drinkers’ unique needs, it also has developed a deep and expansive knowledgebase of coffee related articles, tutorials, and resources as part of its mission to be the “coolest coffee maker site on the planet”


Contact Details:
Raza Imam
4850 S. Lake Park Ave.
Suite 1911
Chicago, IL 60615
Phone: 773.807.4086
Fax: 773.285.1386