LOVE ROCKS launches SmartSex Fashion Collection

The new label Love Rocks designs stylish t-shirts, not just for vesting people, but for sending them out on the streets as 'SmartSex' ambassadors. In connection to the correspondent AIDS awareness campaign, Love Rocks created a collection consisting of 14 different styles for men and women. One of the highlights is the children's and baby's collection made out of organic cotton. The shirts are printed with the Love Rocks logo with an eye-catching red AIDS ribbon. They are available in black, grey, and white colour in the Love-Rocks Online Shop. With the sale of the collection the international AIDS Awareness organization 'Designers Against Aids' is supported.

Online PR News – 04-October-2010 – – The Aids awareness campaign Love Rocks stands for a liberal and positive attitude towards sex, in connection with an enlightened and responsible lifestyle. Everybody is invited to share thoughts, ideas, and suggestions on or on the love rocks facebook page. Many celebreties already have done this: the MTV presenter Hadnet Tesfai and Joko Winterscheidt, the topmodel Marcus Schenkenberg, Heidi Klums catwalk trainer Jorge Gonzalez, Jessica Stockmann, the Formula 1 pilot Adrian Sutil, and many others. Topmodels like Miranda Kerr and Agyness Deyn became facebook fans of Love Rocks.

Love Rocks appeals to all age groups, focussing particularly on teenagers, to fight taboos regarding AIDS prevention and usage of condoms. Love Rocks created the new expression of "SmartSex". SmartSex is a personal and consequent decision for protection from an infection with HIV. Love Rocks describes it"s target group as intelligent people who take responsibility in both, their sexual lives as well as in any other area. This lifestyle is underlined by the Love Rocks slogan "Your life - your decision" and reflects the LOVE ROCKS philosophy.

LOVE ROCKS is an AIDS Awareness Campaign, with the objective to position AIDS prevention as intelligent lifestyle of an enlightened society: the SmartSex.
Love Rocks
Hermina Deiana
Korfstrasse 14
61440 Oberursel
06171 88 49 25


Deiana Communication
Hermina Deiana
Korfstraße 14
06171 88 49 0