Social Media Key to Integrated Marketing in the Middle East

Total Marketing Summit to discuss five marketing disciplines under one platform; Social tools Facebook, Twitter and LinkedIn most used in the region

Online PR News – 04-October-2010 – – Dubai – October 3rd, 2010: The United Arab Emirates (UAE) was ranked as the leader in the Arab region’s Internet penetration and application usage rates where, according to the Arab Media Outlook 2009-2013 report, 75 percent of the country’s population use social media sites such as Facebook, Twitter and LinkedIn.

Social Media is gaining prominence as a communications platform which complements traditional marketing disciplines. Reiterating this fact, Akansha Goel, Marketing Futurist, Founder of Socialize and speaker at the Total Marketing Summit said: “Social media is being widely used by organizations in the Middle East and the pace is increasing. Facebook, LinkedIn and Twitter are three key social media tools being used by customer service and marketing departments in the region. However, it is necessary that organizations have a social media plan.”

The interactive character of social networking allows brands to communicate directly with their audiences and delivers instantaneous measurement and return on investment (ROI) indicators. Facebook alone boasts 40 million users across the MENA (Middle East and North Africa) region, with a market penetration of 11.5 percent , while Twitter has another 500 million global users .

“Every company can increase revenue through social media marketing. As most social media tools are free to use, companies need to realize, they have to make an investment
of their time to benefit from social networks,” said Hermione Way, Founder, “A business will also need to take risks and experiment with their budget spending on social media.”

Social media is one of the five verticals of marketing that will be discussed and debated at the Total Marketing Summit, to be held in Dubai from October 31st to November 3rd, 2010. The summit will explore the latest trends and thought leadership in ‘Branding,’ ‘Social Media,’ ‘Public Relations’ and ‘Search Engine Optimization (SEO).’

Held over three days, the summit boasts over 70 speakers from the five disciplines and seven interactive workshops. Participants and renowned industry speakers are set to discuss and debate pertinent issues such as ‘The Future of Internet Advertising’, ‘Adapting to the Evolving Relationship between Client and Agencies’ and ‘Social Media and the Corporate World – How Can It Help Your Organization?’ Speakers include Isam Bayazidi from IKOO, Yasser Al-Kharobi from Rotana Media Group and Andrew Ward from Etihad Airways.


About Total Marketing Summit:
The Total Marketing Summit is organized by IIR Middle East and will be held from October 31st – November 3rd, 2010 in Dubai, UAE. The event spreading across three days will emphasize on pertinent issues and emerging trends in the five industries. Cutting edge discussions, debates and workshops will empower delegates to communicate and network with key personnel. For more information, log on to: