The Toyota Prius has been around for 10 years, and Toyota continues to innovate with each new model.
The Toyota Prius has continually improved its performance with every new generation they’ve released. When compared with the first generation in 2000, the 2010 Prius is bigger, faster and cleaner. Mileage, emissions ratings and horsepower have all improved.
The 2010 Toyota Prius meets super-ultra-low-emissions vehicle requirements and has zero emissions at rest. It also boasts a combined 50 mpg, improving mileage by nearly 10 mpg from the first generation. The new 134 horsepower engine gives drivers more speed and better performance on the road.
Toyota has continually proved the Prius’ performance is a cut above the rest. The Prius has won numerous awards, including the U.S. EPA’s Global Climate Protection Award and Motor Trend magazine 2004 Car of the Year.
Early critics criticized Toyota for developing a vehicle that solved what they believed to be a non-existent problem. However, increasing gas prices and rising CO2 levels quickly proved Toyota knew what they were doing when they created their hybrid gas/electric power train Prius.
To date, over 1.8 million units have sold across the world, with nearly 900,000 units sold in the U.S. alone. Customer loyalty, which is among the highest in the automotive industry, has been essential in making this happen.
Environmentally-conscious professionals became the earliest owners of the Toyota Prius in the U.S. Recognizing the impact of their choices on the environment and impressed by the Prius’ high quality and performance, these owners became advocates for the Prius during its early stages. Their loyalty helped sky-rocket the demand for the Toyota Prius to the point where demand outstripped supply and waiting lists became several months long.
Today, one in every two hybrids on American roads is a Toyota Prius, and the Prius is one of the best-selling cars in the Toyota line. The Prius has prevented an estimated 9 million tons of CO2 from entering the atmosphere, conserved approximately 650 million gallons of gas and saved owners an estimated $1.5 billion in fuel costs during its 10 years in the U.S.