SEO experts High Position deliver verdict on new Google tool
Online PR News – 01-October-2010 – – News that Google have created a URL shortener has sparked debate about what role such a tool will play in a market that is already overcrowded with similar tools. A source from within High Position search engine optimisation, one of the UK’s leading SEO and integrated marketing firms, highlighted some of the issues that Google’s new tool might raise.
“Initially, it might seem somewhat surprising that a company the size of Google would need to enter a market that many would consider saturated. Another URL shortener is, however, likely to attract plenty of attention simply because it comes from the world’s biggest internet company. There has already been plenty of comparison with the leading shortener Bit.ly as well as Twitter’s own ‘wrapper’, and it seems Google’s offering measures up pretty well.”
The source continued: “The news is sure to annoy many who might not understand why a giant like Google needs to try and topple effective, successful services such as Bit.ly. Judging by the tracking functions tied up with the service, others might also question the wisdom of giving up yet more information to Google’s databases. But ultimately, the jury is still out on this one.”
High Position is based in Essex, with offices in the north of England and Brussels. It offers industry leading SEO, PPC and CRO services to over 200 clients based in the UK and across the world. It provides an integrated Return on Investment focussed approach, and works with high profile clients that include Sony Europe, Budget car rental and Virgin Wines.