SMITH ADVERTISING’S MARKETING CAMPAIGN RECEIVES BEST OF SHOW FOR CHARLOTTE HARBOR
10/01/2010

SMITH Advertising was recognized with the state of Florida’s top tourism marketing achievement, a “Henry,” for its 2009 ECOnomical Summer Escapes Campaign, on behalf of the Charlotte Harbor Visitor & Convention Bureau

Online PR News – 01-October-2010 – – FAYETTEVILLE, N.C. (September 30, 2010)—SMITH Advertising, a fully-integrated advertising and marketing agency with offices in Raleigh and Fayetteville, North Carolina, and Sarasota, Florida, and Hilton Head, South Carolina, was recently recognized with the state of Florida’s top tourism marketing achievement, a “Henry,” for its 2009 ECOnomical Summer Escapes Campaign, on behalf of the Charlotte Harbor Visitor & Convention Bureau.

The campaign won Best of Show and was a finalist for the competition’s Mixed Media Campaign category during the Flagler Awards Dinner presented by VISIT FLORIDA and the Florida Commission on Tourism. The award was presented Monday, Sept. 27, 2010, during the 2010 Florida Governor’s Conference on Tourism at the Epcot World ShowPlace Pavilion.

The ECOnomical Summer Escapes campaign consisted of radio, internet marketing, print advertising and ePromotions. It promoted special contests, giveaways, bonuses and packages to increase awareness and drive traffic to Charlotte Harbor throughout the late spring and summer months. The program was also created to provide leisure travelers smart savings during the rough economic times, and it included a “Stay two nights get the third night free,” promotion during the summer months. The campaign obtained a total reach of 2,206,750 and generated over 2,287,000 Website impressions.

The Flagler Awards were established by the Florida Commission on Tourism to recognize outstanding tourism marketing in Florida. Every year, the Flagler Awards honor many of the countless individuals and organizations that help maintain and improve Florida’s position as one of the world’s most popular travel destinations.

The ECOnomical Summer Escapes Campaign also won a Gold ADDY Award by the Suncoast American Advertising Federation and a Bronze Adrian Award from Hospitality Sales & Marketing Association International (HSMAI) earlier this year.

SMITH is an advertising and marketing agency driven by discovering what makes people who they are and what motivates their decisions, and then planning strategic communications accordingly. The 35-year-old firm offers fully-integrated services that include brand development, account planning, marketing research, dialog management, interactive services, creative, media planning/buying and public relations.

SMITH’s clients include regional, national and global companies in travel and tourism, healthcare, consumer products, real estate and financial services. The SMITH team has honed its planning and creative skills on blue-chip and Fortune 500 brands including Papa John’s, Hershey, Ruth's Chris, Microsoft, Alliance One, Harley Davidson, Southeastern Regional Medical Center, First Bank of NC, SC and VA, Jeep, Miller, as well as leading travel destinations such as Hilton Head Island, Pinehurst, Augusta, Sarasota, Asheville and Charlotte Harbor & the Gulf Islands, FL and North Carolina's Brunswick Islands. SMITH is also a corporate partner and the agency of record for the Southeast Tourism Society.

For more information on SMITH, call (910) 222-5071 or visit www.smithadv.com.