Amira Nature Foods Ltd (“ANFI”).
12/11/2015

Amira G Foods Limited (“Amira”) is delighted to announce that is has signed advertising and branding agency, Public Ltd.

Online PR News – 11-December-2015 – NEW DELHI,NEW DELHI – Amira Signs ‘Public’ as Advertising and Branding Agency
Amira G Foods Limited (“Amira”) is delighted to announce that is has signed advertising and branding agency, Public Ltd. Public will support Amira as it looks to expand its brand presence in the UK, helping them develop their relationship with consumers.

Public specialises in integrated, cross platform marketing strategies, incorporating both traditional and digital media, in order to fully engage with consumers and strike up two way conversations between brands and consumers. The deal with Amira, marks the latest in a long list of leading brands with whom Public have worked with, including Iceland, Merchant Foods, Netto, Northern Foods and many more.

“We are incredibly excited to have the opportunity to work with Amira as it represents a brand with a fantastic product range and considerable global reputation. We look forward to working with them to develop their brand in the UK and connect them with British consumers through the use of a wide variety of innovative and exciting marketing strategies,” said Andrew Braithwaite, New Business Director at Public.

Amira rice is one of the newest basmati products on supermarket shelves and is set to reinvigorate the speciality rice sector, providing high quality, delicious rice that brings a gourmet touch to every meal. Amira has built up a significant presence in the UK market over the past year and its products are currently available in leading UK retailers including Tesco, Asda, Morrison’s and Waitrose.