The integrated module of axonix carries the brand message of internal mobile advertisers to the global audience.
Online PR News – 09-December-2015 – Bangalore, India – Reviveadservermod, a prime provider of ad serving solutions had launched the third party ad exchange platform called axonix integration plugin for revive adserver. It includes sending and receiving ad request and response from axonix to deliver the ads in mobile websites and applications. The ad request has ad criteria like bid rate, ad categories, targeting options, ad type, ad size, vendors and other ad requirements. When the ad request is received the requirements are stored in the database and corresponding ad response is sent within 200ms.
The received ad responses will undergo axonix bidding process and, as a result, the response with highest bid rate is selected to deliver in publisher’s mobile websites and applications. Once the advertisement is published, the axonix sends bid win notice to revive ad server. Statistical reports and targeting options are the notable features of axonix integration plugin.
The statistical reports maintain the record for clicks and impressions made on the specific advertisement. It also has a status record for bid win and bid loss. The reports are maintained separately for both revive ad server and axonix integration plugin. The sorting option is present in each record to track the results easier.
The targeting option of axonix includes various options like geo-targeting, gender targeting, domain targeting, mobile device targeting and other required targeting types. When the targeting option is enabled, the advertisers can reach their targeted customers easily.
Axonix follows open RTB standard 2.2. It handles a huge team of mobile publishers worldwide to deliver any ad types in mobile devices. To access axonix integration plugin, the revive ad server should possess DSP plugin for RTB bidding process.
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