Communication Expert Reeta Gupta launches new firm
09/29/2010

Reeta Gupta, communication expert and one of the most well-respected PR professionals in the country has launched her new venture RGCommunications in Mumbai.

Online PR News – 29-September-2010 – – 27th September 2010
Mumbai
Reeta Gupta, communication expert and one of the most well-respected PR professionals in the country has launched her new venture RGCommunications in Mumbai.

RGCommunications is in the business of co-creating compelling and engaging content for its clients. Since content is the highest form of communication; it helps the client engage in both paid and unpaid mediums to connect to its consumers.

Says Reeta Gupta, “unpaid content; loosely called PR, places brands, people or places in the media, in the most natural, conversational and educative manner possible; in order to appear as editorial opinion and not ‘sell’.Paid content; which gives the client far greater control on the outcome; relies on studying the subject matter carefully; estimating the interest group and either simply showcasing the product in the best manner possible or encouraging platforms of debate that bring out the merits of a product. Both have their own roles in the vast communication space.”

RGCommunications has emerged out of the vast experience of running Wowfactor Communications, India’s premier PR agency. The realization that PR itself is metamorphosing from “message” to “message co-created with interested parties and presented in the right medium,” is at the core of RGCommunications’ mission.

So from concept, to celebrity to content, RGCommunications is a one stop shop for brands that are looking for meaningful connect. From managing globally executed events such as ‘Samsonites centennary’ to Asian Heart Institute, Vodafone Crossword Awards to creating a special and unique identity for designer Archana Kochhar, conceptualizing vada pav day for visionary brand JumboKing to LOreal professionnel colour trophy; working on the merchandise line IIFA Bling for BIBA to her work for political parties, Reeta Gupta has straddled genres and media vehicles with ease and conviction.

Needless to say, all this does not work without the highest ethical framework governing the reason behind the communication. “Your clients and your reputation both preceed you, “ she says.
Watch this space for more on RGCommunications.