Dealership Accessories Sales Success Featured in DrivingSales Innovation Guide

Case study featuring Acton Toyota, Falmouth Toyota and izmocars AOA selected for DrivingSales Executive Summit

Online PR News – 28-September-2010 – – SAN FRANCISCO, Sept. 26: izmocars, (, the leading business solutions provider for the automotive industry, today announced that a case study including the company's AddOnAuto (AOA) product has been selected, from dozens of submissions, by a panel of dealers to be featured in the DrivingSales Innovation Guide ( ). The case study details the dramatic success two dealerships, Acton Toyota ( and Falmouth Toyota ( , have had using a new process for accessories sales. The case study is one of only two to be selected from the Innovation Guide to be featured as a live presentation / breakout session at the 2010 DrivingSales Executive Summit in October.

"We are proud that the success these two innovative dealerships are having - in what used to be one of the most challenging dealership departments - is receiving so much attention: Acton and Falmouth are truly leading lights in our industry," said Mike Martinez, Chief Sales and Marketing Officer, izmocars. "And we are doubly proud that our AOA solution and best practices have contributed to their success."

AddOnAuto ( is an in - store accessory sales solution that enables dealers to dramatically increase accessory sales. AOA creates a seamless consumer experience by integrating accessories shopping and financing with the car purchase, making it very easy for dealers to get into accessories sales by eliminating the need to carry physical inventory or contract with 3rd - party resellers and installers.
Chosen by Dealers: Two Dealerships Crack the Elusive 'Accessories Code' - To the Tune of Tens of Thousands in Sales Each Month

According to the DrivingSales Innovation Guide case study, Acton Toyota and Falmouth Toyota ramped up accessories sales by putting into practice key new processes, as well as by utilizing izmocars' Add - on - Auto (AOA) accessories solution, which had an immediate impact on their business: driving $50,000 a month in incremental, monthly revenue for Acton, and $36,000 for Falmouth, as well as consistently converting 1 in 2 customers to make accessories purchases (up from just 1 in 10 before).

The case study provides an in depth guide to four key processes that can help ramp up accessories sales: 1) The Right Timing, 2) Customer Visualization/Personalization Tools, 3) 100% Virtual Inventory System and 4) Integrated Accessories and Work Flow/Fulfillment System - from Sales, to F & I, to Parts and Service Departments. To read the full case study click the following link: Acton Toyota and Falmouth Toyota: What they did to double accessory sales and put big bucks to the bottom line -

The case study will be presented at the DrivingSales Executive Summit (DSES), scheduled for October 18th through October 20th 2010 at the Encore Wynn Las Vegas. For more information, and to register for the event, visit

About izmocars:
izmocars is the world leader in automotive imagery and interactive animation since 2002, and a leading provider of automotive business solutions including: Website and Online Marketing Solutions (, Enterprise-level Automotive CRM, iConsult Sales Performance Coaching, iService Service Management Solution, and AddOnAuto In-Store Accessories Sales Solution.
Founded in 2002, izmocars services some of the most successful eDealers in the country. izmocars is based in San Francisco, with offices in Long Beach, CA, Chattanooga, TN, Philadelphia, PA, and Brussels in Europe.

For more information, go to
Mike Martinez,
Chief Sales and Marketing Officer,
Mobile: 425.761.3852 | Office: 415.694.6015 | Fax: 415-525-8164
Angela Jacobson, Media Relations
mWEBB Communications,

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