Hitachi Virtual Storage Platform Embraced by Global Partner Ecosystem
09/28/2010

Hitachi Data Systems Corporation, a wholly owned subsidiary of Hitachi, Ltd. today announced broad global partner ecosystem support for the company’s new Hitachi Virtual Storage Platform.

Online PR News – 28-September-2010 – – Hitachi Data Systems New Transformation Services and Partner Ecosystem Help Customers
Rapidly Transition to New Data Center Architectures with Lower Costs and Reduced Risk

SANTA CLARA, Calif. — September 27, 2010 — Hitachi Data Systems Corporation, a wholly owned subsidiary of Hitachi, Ltd. (NYSE: HIT), today announced broad global partner ecosystem support for the company’s new Hitachi Virtual Storage Platform. The ecosystem includes support from strategic technology and channel partners, and complements Hitachi Data Systems solutions and services organizations to help customers successfully and efficiently transform their IT environments into more dynamic and virtualized information centers. The Hitachi Virtual Storage Platform is the industry’s first 3D scaling platform, enabling organizations to scale up, out and deep for unprecedented levels of agility and cost savings in their virtualized data centers. The Hitachi Virtual Storage Platform and new Hitachi Command Suite management software were unveiled today at an event at the Santa Clara Convention Center (See related press release also issued today: “Hitachi Data Systems Announces Major Milestone on the Road to Enabling Data Center Transformation”).

“Hitachi Data Systems prides itself on being an open and collaborative technology partner; it’s a philosophy that is inherent in our overall business strategy,” said Jim Beckman, vice president of business development, Hitachi Data Systems. “The strong industry support that has rallied around our new Hitachi Virtual Storage Platform is a testament to the importance of an agile, fully virtualized, cost effective platform and its ability to bring our shared vision of data center transformation to reality.”

Several strategic partners of Hitachi Data Systems, including technology partners Brocade, Cisco, Intel, Oracle and VMware, and channel partners including Datalink and ViON, have provided their perspectives on the new Hitachi Virtual Storage Platform.

New Transformation Services Bring Improved Efficiency and Flexibility to Customers
With the Hitachi Virtual Storage Platform, Hitachi Data Systems Global Services has improved its proven best practices and methodologies that help rapidly and successfully transition customers to new data center architectures and environments with lower costs and reduced risk. These practices and methodologies include a new set of Transformation Services to help customers transform their IT environments into efficient, flexible data centers by accelerating their ability to plan and design an agile IT organization. For more information on the new Transformation Services now being offered by Hitachi Data Systems, please visit: http://www.hds.com/services/index.html?WT.ac=us_mm_services.

Web Resources
• Hitachi Virtual Storage Platform and new Hitachi Storage Command Suite press release: http://www.hds.com/corporate/press-analyst-center/press-releases/2010/gl100927b.html
• Announcement hub: http://www.hds.com/go/virtualizeIT
• Hitachi VSP: http://www.hds.com/products/storage-systems/hitachi-virtual-storage-platform.html
• Hitachi Command Suite: http://www.hds.com/products/storage-software/hitachi-command-suite.html
• Follow us on Twitter: http://twitter.com/HDScorp

About Hitachi Data Systems
Hitachi Data Systems provides best-in-class information technologies, services and solutions that deliver compelling customer ROI, unmatched return on assets (ROA) and demonstrable business impact. With a vision that IT must be virtualized, automated, cloud-ready and sustainable, Hitachi Data Systems offers solutions that improve IT costs and agility. With more than 4,200 employees worldwide, Hitachi Data Systems does business in more than 100 countries and regions. Hitachi Data Systems products, services and solutions are trusted by the world’s leading enterprises, including more than 70 percent of the Fortune 100 and more than 80 percent of the Fortune Global 100. Hitachi Data Systems believes that data drives our world – and information is the new currency. To learn more, visit: http://www.hds.com.

About Hitachi, Ltd.
Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 360,000 employees worldwide. Fiscal 2009 (ended March 31, 2010) consolidated revenues totaled 8,968 billion yen ($96.4 billion). Hitachi will focus more than ever on the Social Innovation Business, which includes information and telecommunication systems, power systems, environmental, industrial and transportation systems, and social and urban systems, as well as the sophisticated materials and key devices that support them. For more information on Hitachi, please visit the company's website at http://www.hitachi.com

Press Contacts:
Hitachi Data Systems
Ricky Gradwohl
(408) 970-7097
ricky.gradwohl@hds.com
Lois Paul & Partners
Anastasia Efstratios
(781) 782-5873
anastasia_efstratios@lpp.com