MOST(r) Networking Technology Celebrates Major Milestone with 100 Car Models Adopted Worldwide

SMSC, a leading semiconductor company creating valued connectivity ecosystems, today announced that the Media Oriented Systems Transport (MOST(r)) technology, the de facto standard for high bandwidth infotainment networking in the car, is now on the road in 100 car models worldwide. \r\n

Online PR News – 28-September-2010 – – Hauppauge, NY - September 27, 2010 - SMSC (NASDAQ: SMSC), a leading semiconductor company creating valued connectivity ecosystems, today announced that the Media Oriented Systems Transport (MOST(r)) technology, the de facto standard for high bandwidth infotainment networking in the car, is now on the road in 100 car models worldwide. This significant achievement was nine years in the making with the first MOST model introduced in Europe in 2001. As the robust and reliable nature of the MOST architecture gained visibility in the automotive environment, the technology was next adopted in 2007 in the Asian market. Today, there are 22 MOST models manufactured by Asia car makers, with the balance serving European OEMs. The next step of the roll out of MOST is occurring with the adoption by international high-volume brands. For example, Volkswagen publicly announced that it will roll MOST out in all car platforms of their various brands. Other adopters are also preparing their roll out of MOST. SMSC is the leading designer of silicon, network management software and tools that support the MOST network.

"We are pleased to join the members of the MOST Cooperation today in celebrating this important achievement as MOST continues its broad proliferation in cars manufactured around the world," said Dr. Christian Thiel, Vice President and General Manager of SMSC's Automotive Information Systems group. "Since 2001, SMSC has developed automotive networking solutions in support of the MOST technology. Less than a decade later, MOST is now adopted in approximately 12 percent of vehicles manufactured worldwide and growing. Its adopters represent almost 50 percent of current global light vehicle production. To put that into perspective, the proliferation of CAN in most car makers worldwide took approximately 20 years. MOST is just 9 years along and already enjoys a broad adoption."

The first MOST implementation, MOST25, was the first optical, high-bandwidth network for in-the-cab infotainment applications. It offered car designers a revolutionary means to seamlessly connect data and entertainment with speed and robustness that was at the time commercially unavailable. The second generation, MOST50, was introduced in 2006 in an unshielded twisted pair/copper configuration, delivering a 25 Mbit/second speed enhancement with a plug-in, component approach to the networking implementation. The latest generation, MOST150, offers a cost-efficient way to transfer content at 150 Mbps via an isochronous transport mechanism that supports extensive video applications and an embedded Ethernet channel for efficient transport of IP-based packet data.

MOST technology is designed to be environmentally sustainable, reducing weight and electrostatic interference, and has been adopted in 10 hybrid vehicles to date.

About MOST Technology
Media Oriented Systems Transport (MOST(r)) is a multimedia networking technology optimized for use in cars and other applications. It enables the transport of high Quality of Service audio and video together with packet data and real-time control over a single transmission medium. MOST can use plastic optical fiber or electrical unshielded or shielded twisted pair wire physical layers that meet automotive environmental requirements. Today, MOST is used in 100 car models as the communication backbone for their information and entertainment equipment.

About MOST Cooperation
The MOST Cooperation is the organization through which MOST Technology is standardized and refined so that it continues to stay abreast of the latest industry requirements. Today it consists of 16 international carmakers and more than 60 key component suppliers. They have joined together to work on MOST Technology and to contribute to its innovation. The MOST Cooperation is prepared to embrace efforts to further develop and standardize the technology for other industries and to establish the corresponding work structures. The MOST Cooperation was founded in 1998 to standardize MOST Technology as a global standard for multimedia networking. Audi, BMW, Daimler, HARMAN and SMSC are its core partners and constitute its Steering Committee. For more information see

About SMSC
SMSC is a leading developer of Smart Mixed-Signal Connectivity(tm) solutions. SMSC employs a unique systems level approach that incorporates a broad set of technologies and intellectual property to deliver differentiating products to its customers. The company is focused on delivering connectivity solutions that enable the proliferation of data in personal computers, automobiles, portable consumer devices and other applications. SMSC's feature-rich products drive a number of industry standards and include USB, MOST(r) automotive networking, Kleer(r) wireless audio, embedded system control and analog solutions, including thermal management and RightTouch(tm) capacitive sensing. SMSC is headquartered in New York and has offices and research facilities in North America, Asia, Europe and India. Additional information is available at

Forward Looking Statements
Except for historical information contained herein, the matters discussed in this announcement are forward-looking statements about expected future events and financial and operating results that involve risks and uncertainties. These uncertainties may cause our actual future results to be materially different from those discussed in forward-looking statements. Our risks and uncertainties include the timely development and market acceptance of new products; the impact of competitive products and pricing; our ability to procure capacity from our suppliers and the timely performance of their obligations, commodity prices, interest rates and foreign exchange, potential investment losses as a result of liquidity conditions, the effects of changing economic and political conditions in the market domestically and internationally and on our customers; our relationships with and dependence on customers and growth rates in the personal computer, consumer electronics and embedded and automotive markets and within our sales channel; changes in customer order patterns, including order cancellations or reduced bookings; the effects of tariff, import and currency regulation; potential or actual litigation; and excess or obsolete inventory and variations in inventory valuation, among others. In addition, SMSC competes in the semiconductor industry, which has historically been characterized by intense competition, rapid technological change, cyclical market patterns, price erosion and periods of mismatched supply and demand.

Our forward looking statements are qualified in their entirety by the inherent risks and uncertainties surrounding future expectations and may not reflect the potential impact of any future acquisitions, mergers or divestitures. All forward-looking statements speak only as of the date hereof and are based upon the information available to SMSC at this time. Such statements are subject to change, and the Company does not undertake to update such statements, except to the extent required under applicable law and regulation. These and other risks and uncertainties, including potential liability resulting from pending or future litigation, are detailed from time to time in the Company's reports filed with the SEC. Investors are advised to read the Company's Annual Report on Form 10-K and quarterly reports on Form 10-Q filed with the Securities and Exchange Commission, particularly those sections entitled "Other Factors That May Affect Future Operating Results" or "Risk Factors" for a more complete discussion of these and other risks and uncertainties.

SMSC, MOST and Kleer are registered trademarks and Smart Mixed-Signal Connectivity, TrueAuto and RightTouch are trademarks of Standard Microsystems Corporation.

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