LabX Media Group acquires event management company Biotech Connect Inc.
12/01/2015

LabX Media Group announced today it has finalized the acquisition of Biotech Connect Inc., a leading provider of onsite vendor shows of scientific products.

Online PR News – 01-December-2015 – Midland, ON – LabX Media Group (LMG), parent company to LabX.com, Lab Manager Magazine and The Scientist Magazine, announced today that it has finalized the acquisition of Biotech Connect Inc. (BTC), a leading provider of onsite vendor shows of scientific products.

LabX Media Group is proud to announce the addition of BTC to our portfolio. BTC mission is to connect scientific researchers and life science vendors by bring them together at a live on campus event, where research scientist can meet with science vendors to learn about the latest developments in laboratory products and equipment.

BTC will complement the LMG existing media products by providing closer relationships with the LMG community of readers and users to the laboratory product companies that serve them. Guillaume Goyette and Saad Addou launched BTC in 2014. Over the past year BTC managed over 90 shows and plan to produce close to 150 events in 2016.

Co-founder and Chief Marketing Officer, Guillaume Goyette holds a PhD in cellular biology from the Université de Montréal. Specialized in immunology and proteomics, Dr. Goyette started his career with a post-doctoral/scientific advisor position in the private sector, at a company specializing in the generation of custom antibodies. As CMO of BTC, Dr. Goyette the oversees the development of communications and marketing materials (advertising, product Launching & promotion, SEO, website, social media platforms, etc.) that support the strategic marketing objectives of the company.

Mr. Saad Addou is a fully bilingual, results oriented Operations Executive. Mr. Addou has a Master of Biotechnology from McGill University, Montreal, Canada, and his Bachelor of Science in Biochemistry from Temple University, Philadelphia, USA. In addition for being responsible for proactively planning, promoting and managing all aspects of BTC events, Mr. Addou oversees all facets of Sales and Business Development and event logistics, customer service and on-site coordination while ensuring the best turn out at each event.

“It is very exciting to be working with the high energy and experience of Saad and Guillaume,” said Bob Kafato, President of LMG. “Our acquisition of BTC complements our overall offering so we can now provide multiple media platforms to the research marketplace. This investment represents an important strategic opportunity to connect attendees of BTC events with the audience of The Scientist, Lab Manager and LabX.com and LMG will be able to help BTC achieve higher attendee numbers, and attract more vendors.”

“From our perspective, said Dr. Goyette, there is a natural fit between the activities of BTC and the strategic positioning of LMG as a media company for the laboratory professional. Our capability and know how in the event organization sector will greatly synergize with the cross-platform publishing expertise of LMG.” According to Mr. Addou, “joining LMG, will definitely help us establish a strong foothold in Canada and US, and at the same, will enable our customers to benefit from a more diversified portfolio of products and services. We are excited to be part of LMG and eager to contribute to its advancement and that of the Life Science Industry.”

LabX Media Group is a scientific publication company of four business units. The core unit LabX, www.labx.com is an online portal to buy & sell lab equipment. Lab Manager Magazine, www.labmanager.com is a free monthly publication covering leadership/staffing, lab safety, & new products. LabWrench, www.labwrench.com is a network for product forums about lab equipment. LabX also operates life science magazine The Scientist.